Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits and the Experiential Marketing Summit

Classic Exhibits and the Experiential Marketing Summit

Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...

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EXHIBITOR Find It Top 40 Exhibit Builders

EXHIBITOR Find It Top 40 Exhibit Builders

Classic Exhibits was honored by EXHIBITOR Magazine once again. If that sounds like we're ungrateful, nothing could be further from the truth. Here's why... Since 2018, EXHIBITOR has recognized the Top 40 best exhibit producers in the industry. According to Emily Olson, editor of EXHIBITOR magazine, “the competition, now in its eighth year, serves as a sort of Good Housekeeping Seal of Approval...

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Designing Large Format Graphics for Trade Shows

Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. And, if you do large format designs on a regular basis, you might find that it is enjoyable. All it takes is a leap of faith… and trust in my advice.

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Recent Posts

8 Trade Show Sustainability Solutions for Exhibitors

Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.  

Our Favorite Question, Kinda

We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one.

Image Resolution Calculator

Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.

Saying the “S” Word Outloud (Sustainability)

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.

33 Big Trade Shows in North America (2025)

November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!

Summit Graphics PDX — Video Walking Tour

Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.

BannerBug USA Banner Stands are in EDS

Many of you are familiar with BannerBug, but for those who are not, BannerBug stands are 100% manufactured in the USA and are covered by an Unconditional Lifetime Warranty on the hardware. If it fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.

Sustainability Guidelines Report or Root Canal Surgery

Sustainability is an important topic at Classic Exhibits and to our industry. However, to many folks, if given the choice between reading a report about “green” exhibit practices or getting a root canal without Novocain, they would choose root canal every time.

Apparel Trade Shows: Top Events and Display Tips

Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike.

Food Trade Shows: Industry Events and Insider Tips

You can’t be an exhibit wallflower at a food trade show and expect to succeed. Food shows are battlegrounds. Smart exhibitors have compelling exhibits with large format graphics, videos, and interactive games all designed to entice you into their booth, sample their products, and learn more about their services.