Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Jocks, Band Geeks, and Preppies of the Exhibit Industry

The Jocks, Band Geeks, and Preppies of the Exhibit Industry

Back when I was in high school, there were various cliques and groups. Whether you were a Jock, a Band Geek, a Nerd, a Freak or a Preppie, your group influenced where you sat at lunch and who you hung out with on the weekends. Last week’s Shared Knowledge University held at Classic’s facility in Portland reminded me of those high school groups. In a positive way. See if you can spot your exhibit...

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Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.    

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Recent Posts

Classic Exhibits Chicago? Never Gonna to Happen!

Admittedly, Classic Exhibits isn’t well-known outside the exhibit industry. And that’s OK. We’re committed to a private-label model and dedicated to supporting you with design and build services, purchase and rentals, and unbranded marketing support.

The Ultimate Guide to Trade Show Giveaways: Best Ideas & Examples

When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.

Top HVAC Trade Shows, Trends, & Booth Strategies

Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies

Symphony Portable Display Fashion Show (w/ AI Commentary)

“The Symphony Portable Display isn’t just a display; it’s an experience. It’s about presenting your brand with polish, professionalism, and undeniable flair. It’s about creating a memorable impression that resonates long after the show is over.

Our Secret Tips to Mastering Production Lead Times

Lead times should be a straightforward topic… but they’re not. Every design in EDS has a stated lead-time, like 12-17+ Business Days — about 2-3 weeks in this case. Meaning the ship date can vary depending on when you submit your PO, your client’s artwork, and our current production schedule.

Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. And, if you do large format designs on a regular basis, you might find that it is enjoyable. All it takes is a leap of faith… and trust in my advice.

Thoughts on EXHIBITORLIVE 2025

It’s a frequent question for trade show people, like you and me. Vegas? Orlando? Chicago? This week it was San Antonio, TX to attend the trade show about trade shows… EXHIBITORLIVE.