Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Designing a Booth Banner to Attract Visitors

Designing a Booth Banner to Attract Visitors

by | Jul 22, 2024 |

A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners. 

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After 30 Years in the Exhibit Industry — Kevin Carty

After 30 Years in the Exhibit Industry — Kevin Carty

by | Jul 15, 2024 | ,

On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.

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Tech Conferences & Trade Shows: An Exhibitor’s Guide

Tech Conferences & Trade Shows: An Exhibitor’s Guide

by | May 31, 2024 |

You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.

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Trade Show Attire: What Not to Wear

Trade Show Attire: What Not to Wear

by | May 28, 2024 | , ,

Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.

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Trade Show Material Handling Calculator and Infographic

Trade Show Material Handling Calculator and Infographic

by | May 9, 2024 | , , , ,

If you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors. So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space.

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iPad and Surface Tablet Stands — Summer Sales Tips #5

Microsoft and Apple have transformed the humble tablet into a wannabe laptop with improved hardware and software. And, there are predictions that iOS 11 will propel the iPad even further in that direction. No company has more solutions for trade shows and events than Classic Exhibits.

Portable Modular Displays — Summer Sales Tips #4

The Symphony, SEGUE, and Sacagawea Portable Modular Displays are clever, sophisticated displays with features not found in less expensive imports, such as knob assembly, adjustable support legs, and best-in-class 4K dye-sublimation fabric printing.

Gravitee One-Step Modular System — Summer Sales Tips #3

Most modular wall systems are designed for European trade shows where tools and time are in abundance. North American trade shows are just the opposite, prioritizing speed, modularity, and easy assembly. The Gravitee One Step™ Modular System assembles without tools or loose parts.

SuperNova Lightboxes and Exhibits — Summer Sales Tips #2

Not all LED lightboxes are created equal. Most use low quality aluminum extrusion, inferior LED modules, and low resolution fabric printing. SuperNova™ Lightboxes are the exception. SuperNova Lightboxes are exceptionally durable. Our propriety LED modules outperform the competition. And, we use only HD or 4K dye-sublimation printing for vibrant colors and details.

InCharg Wireless Charging Stations — Summer Sales Tips #1

At Classic Exhibits, we strive to make your job easier, whether in Design, Customer Service, Marketing, or Product Development. This summer, we’re sharing 10 Sales Tip Sheets on products like SuperNova™ LED Lightboxes, Gravitee One-Step™, Eco-Systems Sustainable, and others. Each sheet will feature features and benefits, product descriptions, and a bonus audio clip. This week we started with our hard-charging superstar — InCharg™ Charging Stations.

Rental Furniture Made Even Easier!

You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.