Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Designing a Booth Banner to Attract Visitors

Designing a Booth Banner to Attract Visitors

A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners. 

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After 30 Years in the Exhibit Industry — Kevin Carty

After 30 Years in the Exhibit Industry — Kevin Carty

On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.

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Recent Posts

Gravitee GK-5156 Disassembly Video

The Gravitee One-Step Tower in the video was built for Shared Knowledge University. It’s a GK-5156 which re-configures into a GK-5155 and GK-2010. We used the tower as a training tool for Classic Distributors.

Shopping for a Portable Modular Display

We recently introduced a 100-Day Money Back Guarantee on the Sacagawea Portable Hybrid System. No one in our industry has offered a money back guarantee before. It’s a first and in our opinion long overdue. As you can imagine, we’ve had a few distributors ask us about the logic behind this. So here goes.

iPad and Surface Tablet Stands — Summer Sales Tips #5

Microsoft and Apple have transformed the humble tablet into a wannabe laptop with improved hardware and software. And, there are predictions that iOS 11 will propel the iPad even further in that direction. No company has more solutions for trade shows and events than Classic Exhibits.

Portable Modular Displays — Summer Sales Tips #4

The Symphony, SEGUE, and Sacagawea Portable Modular Displays are clever, sophisticated displays with features not found in less expensive imports, such as knob assembly, adjustable support legs, and best-in-class 4K dye-sublimation fabric printing.

Gravitee One-Step Modular System — Summer Sales Tips #3

Most modular wall systems are designed for European trade shows where tools and time are in abundance. North American trade shows are just the opposite, prioritizing speed, modularity, and easy assembly. The Gravitee One Step™ Modular System assembles without tools or loose parts.

SuperNova Lightboxes and Exhibits — Summer Sales Tips #2

Not all LED lightboxes are created equal. Most use low quality aluminum extrusion, inferior LED modules, and low resolution fabric printing. SuperNova™ Lightboxes are the exception. SuperNova Lightboxes are exceptionally durable. Our propriety LED modules outperform the competition. And, we use only HD or 4K dye-sublimation printing for vibrant colors and details.

InCharg Wireless Charging Stations — Summer Sales Tips #1

At Classic Exhibits, we strive to make your job easier, whether in Design, Customer Service, Marketing, or Product Development. This summer, we’re sharing 10 Sales Tip Sheets on products like SuperNova™ LED Lightboxes, Gravitee One-Step™, Eco-Systems Sustainable, and others. Each sheet will feature features and benefits, product descriptions, and a bonus audio clip. This week we started with our hard-charging superstar — InCharg™ Charging Stations.

Rental Furniture Made Even Easier!

You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.