Shared Knowledge Newsletter July 2022

Trade Show Blog

Take a breath
Enjoy the summer
Fall is coming
We’ve got your back
Send us your overflow

Deep Breaths by Jen LaBruzza

A gentle poetic reminder that although it’s feeling Easy Like Sunday Morning right now, the Manic Mondays of Fall will be upon us before we can say, “20 x 40 island.”

And in case you missed our EXHIBITORLIVE memo, Classic Exhibits is North America’s Largest Private-Label Exhibit Builder. That means you don’t have to say, “No.” Just tap into our custom, modular, portable, and rental capabilities when your production schedule is maxed out.

So, as we pause and catch our breath, remember the Early Bird gets the BEST spot in the production schedule. It’s time to contact those Lazy Daisy clients and get those creative juices flowing. Reach out to our Sales Team, Designers, or Project Managers for assistance and let’s start filling up our dance cards.

Rental Winter Turns into Rental Fall by Jim Shelman

Sales: Q1 and Q2 Rental orders broke all previous sales numbers for Classic Rental Solutions. Early numbers show more of the same for the second half of the year.

To support our growth, we’ve added office and production staff. Josh Christensen joined CRS as a detailer, and he also manages our rental inventory. Kristofer Viaes and Victoria Writer are Project Coordinators. All three have already proven to be invaluable.

As you know, CRS’s inventory is both large and expansive, but our most popular components continue to be SuperNova Lightboxes and Gravitee Modular Walls.

Gravitee Modular Walls have become our rental backbone. Backwalls, towers, conference rooms, storage rooms, kiosks, and counters using Gravitee and SuperNova are being utilized in every possible configuration. It’s hard to imagine how we ever managed without the versatility of these options, along with ClassicMODUL, to create any design imaginable.

Trends: We’re seeing an increase in extended rentals for multiple shows, along with repeat orders with replacement graphics and minor design tweaks. Repeat rentals with no changes (except cleaning graphics) are more common. Yes, graphics can be cleaned and look like new again.

People's Choice Award at EXHIBITORLIVE — Exhibitor Magazine People’s Choice Award

Award: Classic won Exhibitor Magazine’s People’s Choice Award for the Technolutions Slate Rental 20’ x 60’ Design with our Distributor Partner Jill Kinduell, Owner of Total Graphic Source.

We look forward to working with many of you on your upcoming rental projects, and we sincerely thank you for your business!

Fast and Furious Webinar Recordings

Fast and Furious Webinar Series by Classic Exhibits

Over the past two months, we’ve hosted five Fast and Furious webinars. And more are coming! Expect a webinar on Interactive Games for trade shows (see the new gallery in EDS) and an Exhibit Design Search tutorial, titled “EDS and Coffee are for Closers!” 😉 If you missed any of the Fast and Furious webinars, we uploaded the recordings to YouTube.

EXHIBITORLIVE and WIE Videos

Women in Exhibitions Breakfast at Exhibitorlive.

Finally, if you missed EXHIBITORLIVE or if you attended and want to see if made the final cut, see the two videos below. Kudos to our own Glenna Martin for documenting the show and creating both videos.

The 4^th Annual Women In Exhibitions Breakfast was a huge success! Over 100 women gathered on June 22 in the Connection Zone at EXHIBITORLIVE. All who attended enjoyed a delicious breakfast and shared their personal experiences during a special presentation.

Guest speaker MaryCay Durrant provided insight into how women are uniquely positioned to take on leadership roles in ways that fulfill our desires for meaning, connection, health, and prosperity. Women In Exhibitions is proud to provide quality content and networking opportunities for the women in our industry, and this event was no exception.

This was all possible due to our generous sponsors:

Diamond – EXHIBITOR Media Group, Classic Exhibits Inc.
Platinum – Hill & Partners
Gold – Brumark, Centerpoint Marketing, CORT Events, Design Factory Las Vegas, Hamilton, Impact XM, NuVista, Pinnacle, Taylor
Silver – Access TCA, ASTOUND, beMatrix, ProGlobalEvents, Condit, Czarnowski, Deckel & Moneypenny, ExhibitForce, Genesis Exhibits, MSM, Steelhead, Xzibits, EDPA Las Vegas Chapter

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Recent Posts

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

Why Return on Objectives (ROO) is Your Trade Show Friend

To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

Reflections on Trade Shows and Events

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

A Trade Show Exhibitor Walks into a Bar

A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.” “That’s a very popular drink,” says the bartender, “especially with my regular customers.

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