ESCA & EDPA Booth Stand Sustainability Guidelines — Part 1
Recently, the Exhibition Services and Contractors Association (ESCA) and the Experiential Designers and Producers Association (EDPA) released a comprehensive report called the Sustainability Guidance for Exhibition Stand Construction. You can read the full document as a flipping book.
What Does Portable Modular Really Mean?
The term “portable modular” is a slippery term. Probably 80-90% of the displays described as “portable modular” are rarely both. Those with both features are often compromised by complexity, poor quality, or the availability of accessories.
What Motivates Trade Show B2B Buyers to Buy
Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.
8 Display Stand Options to Showcase Your Products
When it comes to custom display stands, there’s no one-size-fits-all solution. Some exhibitors want counters, tables, and shelves on the trade show aisle, while others encourage attendees to enter the booth space by offering comfortable seating and demo stations.
The Power of Sensory Marketing at Trade Shows
When it comes to smells, tastes, sounds, and all of our senses, we are driven by memories and primal instincts. Sensory marketing is a powerful tool for all types of events —whether it’s a trade show, supermarket, concert, or sporting event.
Three Rental Island Exhibits with Meeting Space
When you think of navigating a trade show, the words “chaos” and “exhausting” often come to mind. Those two or three days on the show floor can be challenging for attendees which is why more and more exhibitors are creating casual, relaxing environments for attendees within their booth space.
Trade Show Supplies Every Exhibitor Needs
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy.
The Life Cycle of a Portable Trade Show Display
In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.
Mastering Event Booths: Ideas and Tips for Success
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific.
Join Us for an Exhibit Design Search Webinar
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
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Recent Posts
Interview with Jessica Sibila, The Exhibitor Advocate Association
The Exhibitor Advocate Association
New Symphony Portable Displays — Literature and Promotion
New Symphony Portable Displays Literature and Promotion
Watermelon Seed Spitting Contest and BBQ
Classic’s Annual BBQ and Watermelon Spittin’ Contest
You Can’t Fix Stupid — Material Handling at Trade Shows
Rising Drayage and Material Handling Costs. If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this line three weeks ago while attending a material handling session by Amanda Helgemoe from NuVista and Sue Huff from Medtronics at a conference.
Exhibit Design Search and Coffee are for Closers
Exhibit Design Search Training Webinar by Classic Exhibits
Our Exhibit Design Department — Summer Sales Tips #10
We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.
Online Sales and Marketing Resources — Summer Sales Tips #9
If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.
Visionary Designs Exhibits — Summer Sales Tips #8
There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.
ecoSmart Sustainable Exhibits — Summer Sales Tips #7
Since 2007, Eco-systems Sustainable (eSmart) has been the leader in contemporary, eco-friendly trade show exhibits by designing modern displays.
Shared Knowledge Newsletter July 2022
July Shared Success Newsletter from Classic Exhibits
Modern Trade Show Booth Design & COVID Safety
At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients.
Choosing the Right Event Charging Station
Choosing the Right Event Charging Station
Rental Exhibits and Accessories — Summer Sales Tips #6
Rental exhibits are the single fastest growing segment of trade shows and events. So what’s driving this? To no one’s surprise, exhibitors are being asked to do more with smaller budgets.
Gravitee GK-5156 Disassembly Video
The Gravitee One-Step Tower in the video was built for Shared Knowledge University. It’s a GK-5156 which re-configures into a GK-5155 and GK-2010. We used the tower as a training tool for Classic Distributors.
Shopping for a Portable Modular Display
We recently introduced a 100-Day Money Back Guarantee on the Sacagawea Portable Hybrid System. No one in our industry has offered a money back guarantee before. It’s a first and in our opinion long overdue. As you can imagine, we’ve had a few distributors ask us about the logic behind this. So here goes.