Trade Show Attire: What Not to Wear
Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.
Our Exhibit Design Files are Free!
As a designer, how often are you asked to reinvent the wheel while the clock is ticking? What if that pressure had to do with redesigning a kit from Classic’s award-winning Exhibit Design Search? Classic Exhibits has the cure. We will give you, yes give you, free of charge, our model files.
Summer Fun in Portland, OR at Shared Knowledge University
Join us for Shared Knowledge University on August 8-9. Whatever your role — owner, designer, project manager, account executive road warrior, or all five — you are welcome to “share” your love for trade shows.
If Harold Mintz Handed You $1 Million Dollars
If I, Harold Mintz, was your Fairy Godfather and handed you $1 million dollars, what would you do with all that money? Here are some of the responses I got from Classic Distributors.
How to Design & Use a Trade Show Floor Plan
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
(4) Exhibit Design Search Tips
Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two.
Your Shared Knowledge April Newsletter
April Fool’s Day Shared Knowledge Newsletter. Starting in April, Classic will have an OLEG option with exhibits shipped in a wood crate. When it arrives, please hand him a sub sandwich.
Baseball Terms — Classic Exhibits Style
Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:
LED Display Lighting for Trade Shows
What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.
All About Trade Show Crates & Shipping
When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit?
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Recent Posts
The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
Fun and Games at Trade Shows and Events in 2023
Games and Digital Activations at Trade Shows and Events
“I’ll Know It When I See It”|’s Nightmare
Nothing is more fun than diving into a project and delivering a design that meets all the client’s needs: functionally, aesthetically, and fiscally. We are good at addressing these requests before they become a frustrating experience for all parties involved. But . . . that doesn’t mean there aren’t a few “Design Red Flags.” Here are some we’ve identified over the years.
10 Common Myths about Trade Shows
If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.
Ask the Experts: Trade Show Flooring Ideas
Trade Show Flooring Tips and Tricks for a Successful Show
A Guide to Portable Exhibits
Portable Trade Show Exhibits are an investment in your exhibition marketing.
Phone Charging Station: A Buyer’s Guide
Phone Charging Station: A Buyer’s Guide
Portable Trade Show Counters
Portable Trade Show Counters
Shorter Production Lead Times on ALL ORDERS
Reduced Lead Times at Classic Exhibits
Trade Show Kiosk Rental
Rental Kiosks, Counters, and Pedestals
Shared Knowledge University 2022 Photos
Shared Knowledge University 2022 Photos
Graphic Design on Symphony Portable Displays
Trade Show Graphic Design
Rental Design Fee Schedule (October 2022)
Design Fee Schedule for Classic Rental Solutions
Purchase Design Fee Schedule (October 2022)
Design Fee Schedule from Classic Exhibits