Trade Show TalesBlog

Meet Katrina Broten, Our Design Intern: Word on the Street — June 17th thru June 21st

June 23rd, 2013 1 COMMENT
Katrina Broten, Our Summer Designer Intern: Word on the Street — June 17th thru June 21st

Word on the Street by Kevin Carty

The Classic Family is very happy to welcome Katrina Broten to our Design Department as a Summer Design Intern. Many of you might remember Katrina from earlier postings. She and I met through the EDPA Mentorship Program with Bemidji State University last fall. During her final year, she collaborated with Mike and Katina from the Classic Exhibits Design Department as she worked on her senior projects. She also made a visit to the Classic facility for several days and attended EXHIBITOR2013 where she met many of you at the Classic Exhibits Distributor Appreciation Suite.

We look forward to spending the summer with her and hope that we can assist her career as an exhibit designer.

Here is a brief introduction she wrote.

Katrina Broten (not to be confused with Katina)

I’m on the right. 😉

Hi. I’m Katrina, a graduate from “Burrmidji” State University (a university in northern Minnesota known for bitter cold weather and lots of snow) with a B.A. in Design Technology with an emphasis in Exhibit Design. My mentor, Kevin Carty and the team at Classic Exhibits, has granted me the privilege of starting my career here as an intern. I’ll be learning the ropes and gaining real world skills of the exhibit industry.

In an ironic/destiny sense, it’s funny how this amazing opportunity presented itself. First of all, I have always had a love for Portland Oregon. My aunt lives here, and I have visited many times. Portland is a beautiful city where I have a strong connection. Knowing this will help explain where the irony of my story.

I was introduced to Kevin through the mentor/mentee program that, as a student, I applied for while attending my final year at Bemidji State University. Well to tell you the truth, I kind of spaced out the deadline for this application, what with homework, projects, and multiple jobs. Eeeek!  BUT, using my quick-witted communication skills, I managed to get squeezed into the system and was lucky a few pairings were left. Shortly thereafter, I was sent an email informing me that Kevin Carty was my mentor.

Katrina Broten

Since I started the program late, I thought, “Oh great! I’m going to get stuck with the opposite of what I’m looking for. This is going to be a mess. Will he even have any advice to share with me or want to share with me? Why did I do this? I’m going to be punished for being late! Cripes, I’m screwed!” I emailed Kevin with the hope that I would not be wasting my or his time. About a week went by and I figured I was right . . . but then to my surprised he emailed me back.

This email gave me some reassurance that I would actually have contact with my “mentor.” I was relieved, but still didn’t know what to expect. A few more days went by, and I was contacted again and after some small talk, Kevin invited me to Portland to visit Classic and tour the company. I was shocked! In January, we planned a time that would work and after a nervous plane ride, I arrived and had the most amazing experience meeting everyone and learning the “Classic Way.”

After the trip to Oregon, I kept in touch with Classic and Kevin. At EXHIBITOR2013, we met again and Classic invited me to their hospitality suite, their booth, and we had some amazing adventures in Las Vegas. Now I am back in Portland with the entire team whom I have come to enjoy! I look forward to this internship. I’m already immersed in Design working with Katina and Mike and understanding their world. Pretty eventful to say the least. Honestly, I couldn’t have asked for a better mentor or company.

I look forward to working with you, the Classic Distributors, over the next three months.

Katrina Broten
kbroten@classicexhibits.com

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40′ x 40′ Custom Island Exhibit by Classic Exhibits

June 21st, 2013 COMMENTS

The 40′ x 40′ Calypto Island Exhibit was built by Classic Exhibits for Exhibits Northwest Portland. The custom construction island featured a 40 ft entrance with downlighting, backlit reception counters, silicone edge graphics, and three large monitors all framed by two large “C” bookends. Behind the entrance was private meeting rooms. Built using wood cam-lock construction, primarily 4 x 8 panels.

The Account Executive was Tyler Poage. Edie Arambula was the Project Manager from Classic Exhibits, and Greg Garrett was the exhibit designer (www.greggarrettdesign.com).

Congratulations to all involved and a special “Shout Out” to Classic’s Wood Fabrication crew. Great job everyone!

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Let Your Fingers Do the Talking: Word on the Street — June 10th thru June 14th

June 16th, 2013 6 COMMENTS
Let Your Fingers Do the Talking: Word on the Street -- June 10th thru June 14th

Word on the Street by Kevin Carty

It’s on your desk, in the battery charging cradle at home, or in the tray in your car. Some are black, some are white, some are shiny. They all have numerical keypads . . . keypads that rarely get used by anyone under 35.

It’s Your Phone

A phone, by definition, is an instrument that converts voice and other sound signals into a form that can be transmitted to remote locations and that receives and reconverts waves into sound signals.

In other words, it’s intended to talk to other people, something that is clearly lost on anyone between the ages of 12 and 35. That’s not to say that people older than 35 aren’t voice adverse as well, but clearly the under 35 generation has a totally different application for their phone.

So why am I talking about this? Because it frustrates me. In business and in our personal lives, too many of us have abandoned personal conversation in exchange for 140 characters, and I would contend that it is causing more problems than it is helping.

Email and texting both have a very valuable place. I use my phone to text, and I’m immersed in email all day long, but there is something that neither of them can accomplish. They cannot convey accurate “tone” like a phone call. Too many times, people tap a message only to find out than the recipient interpreted it in a totally different way than it was intended. When there’s no tone, tone is supplied by the reader.

In the workplace, this can be a problem, one that can escalate quickly. Most of the time, we send an email or a text to a customer or colleague. This makes sense. It’s convenient, easy, and fast. But when an “issue” arises, it’s much better to pick up the phone and call rather than exchange emails. That way, you hear one another and it’s far less likely to turn ugly. We’re mostly cowards on the phone. Not so much when typing.

A few years back, a family member who was in her 20’s s texted me a question. So I called her. She didn’t answer, but she did text me back saying, “What?” So, I called her back. When she answered, I said, “Why didn’t you just pick up the first time?” The answer floored me, “You’re weird! Who does that? Just text me back.”

Hello! How are you?

I am clearly disconnected. I don’t understand this phone phobia. Maybe I’ve become that old guy, out of touch at 40. I LOVE technology more than most, but it can’t replace conversation.

In our world, whether you are in Accounting, Production, Account Management, Project Management, or Graphic Design, you are in Sales, even if sales isn’t in your title. Maybe not all the time, but a portion of your job requires interacting with customers, suppliers, and colleagues. What is sales? Sales is the transfer of enthusiasm from one person to another. It’s that simple . . . and it’s much easier to convey enthusiasm verbally than in a text.

If you want to combine technology and a voice call, use FaceTime like my 6-year old son. He calls me at least three times a day. And hearing him . . . it’s so much better than a text.

Give me a call. I’d love to hear from you. We can chat about the Good Old Days, before the youngins’ ruined everything.

Kevin, The Old Guy
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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Don’t Be Fooled by This Copy

June 9th, 2013 COMMENTS
iPad Clamshell

Patent Pending Swivel Stop

Whenever I hear someone say, “Imitation is the sincerest form of flattery,” I know it’s because they just copied something. We see that a lot with our designs and our innovations. At EXHIBITOR2013, there were two exhibits, one from a Chinese manufacturer and one from an American distributor, that were EXACT copies of our designs. Sigh.

Recently, we stumbled upon an iPad swivel mount by a competitor. The clamshell “seemed” similar to our patent pending Swivel Stop™. It rotated 180 degrees, encased an iPad in a clamshell frame, and looked similar both front and back. Aside from that, it couldn’t be more different, but you wouldn’t know that unless you compared them side by side. Well . . .  we decided to save you the trouble because we didn’t want you to be confused. 😉

More

Us

Them

Back View

So, in short, the original looks better, functions better, and has more features. And as if that wasn’t enough, the Classic Exhibits version is also about $20 cheaper. Go figure.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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An Example of a Video Testimonial by a Classic Exhibits Distributor

June 6th, 2013 2 COMMENTS

In February, we built a custom 30 x 30 island for Communication One Exhibits in Salem, OR. The client was Bob’s Red Mill, a manufacturer of whole grain products. Anyone who has visited us is familiar with Bob’s Red Mill. The company has a visitor center and restaurant just down the road from Classic Exhibits.

Tim Patterson, the owner of Communication One, did what so many of us should do — he created a video testimonial and then emailed it to his client list. With Tim’s permission, we’re sharing his video. We hope you enjoy (and that it serves as an inspiration to all of us to work on those testimonials this summer)!

The design details are in Exhibit Design Search, along with associated photos from the trade show. The designer was Greg Garrett, from Greg Garrett Design. Edie Arambula handled the project management for Classic Exhibits.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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