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Saying the “S” Word Outloud

November 25th, 2024 COMMENTS
Sustainable Trade Show Exhibits

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned. And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives. Moreover, they know an S-word exhibit doesn’t cost more and offers the same design flexibility and quality. 

So, why aren’t more distributors saying the S word to clients? It’s not like it’s new or weird. Perhaps it’s a simple misunderstanding or not knowing the language of S. We get it. Thankfully, you’re 50% there without even knowing it. 

  1. You’re already well-versed in LEDs, and you know the benefits of recycled aluminum. 
  2. There’s a good chance you’ve heard of FSC wood, low VOC paints, and even shipping cases made from regrind plastics.
  3. Still a little nervous? Every ecoSmart design in EDS has a Green Materials Guide. 

At Classic Exhibits, we’ve been all about the S word since 2007 with over 300 S inlines, islands, and accessories, plus a production and purchasing commitment that’s obsessive about S in every facet of our business. And this may surprise you… but at Classic, we say the S word out loud every day. 

To learn more about S, click here for our Green Materials Guide. Below are three new 10 ft. displays which wear the S badge proudly. Finally, don’t forget to visit the three S galleries in EDS.  

ecoSmart ECO-1066-B Trade Show Exhibit
ecoSmart ECO-1087 Sustainable Trade Show Exhibit

eco-1102 ecoSmart Sustainable Trade Show Exhibit

For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

33 Big Trade Shows in North America (2025)

November 20th, 2024 COMMENTS

Big Trade Shows in North America

Trade shows are big business, and we have plenty of big trade shows in North America to cover!

Globally, the exhibition industry is projected to achieve an average revenue growth of 17% heading into 2025. In the U.S., the exhibition industry will generate $15.8 billion in revenue with over 13,000 trade shows in North America. Most cities have convention or exhibition centers. These facilities host shows like the Consumer Electronics Show (CES) with an attendance of 160,000 to local garden, RV, bridal, and crafts shows with attendance in hundreds or thousands. 

People Love to Attend Trade Shows

No other event offers buyers and sellers the convenience of one, two, or three days to explore their professional passions and connect with others. If you are interested in searching for trade shows in North America for your industry or hobby, explore these comprehensive tools:


For many BIG trade shows by region, see the list below
.

Las Vegas Trade Shows 2025

Las Vegas Trade Shows 2024 

For most Americans, when we think of trade shows, Las Vegas immediately comes to mind. The exact number of trade shows in Las Vegas each year varies depending on how you define a “trade show” and which sources you consult. However, here are some estimates:

  • 75 major trade shows
  • Thousands of conferences and trade shows: This broader estimate includes smaller events and industry-specific gatherings.
  • 24,000 conventions and meetings of all sizes: This encompasses all types of gatherings, including trade shows, conferences, and meetings.


So, why Las Vegas?

Extensive Infrastructure:

  • World-class convention centers: Las Vegas boasts the largest contiguous convention center space in the world, with over 5 million square feet of exhibit space. This allows for hosting multiple large-scale events simultaneously.
  • Abundant hotel rooms: With over 150,000 hotel rooms available, Las Vegas can comfortably accommodate large influxes of attendees, offering diverse options to suit different budgets and preferences.


Accessibility and Convenience:

  • Direct transportation: Las Vegas is easily accessible by air, with McCarran International Airport offering direct flights from major cities around the world. Simplified logistics: Many hotels and convention centers are connected, offering centralized access to event spaces, accommodation, and dining, minimizing logistical challenges.


Vibrant Atmosphere and Entertainment:

  • Diverse attractions: Las Vegas offers a plethora of world-renowned attractions, including casinos, shows, restaurants, shopping centers, and outdoor activities, providing attendees with diverse entertainment options after business hours.
  • Memorable experience: The overall excitement and energy of Las Vegas create a memorable experience for attendees, enhancing the overall impact of the trade show. 


Additional Factors:

  • Favorable weather: Las Vegas enjoys mostly sunny and warm weather throughout the year, making it a pleasant destination for attendees.
  • Experienced workforce: The city boasts a vast pool of experienced professionals in event management, catering, transportation, and other sectors, ensuring the smooth and efficient execution of trade shows.

 

#1. CES Trade Show | Las Vegas

January 7-10, 2025, Las Vegas Convention Center

The CES (Consumer Electronics Show) is one of the largest and most influential technology events in the world. As one of the flagship trade shows in North America, it attracts over 170,000 attendees from more than 160 countries. Topics for the 2025 show include artificial intelligence, vehicle technology, digital health, sustainability, and gaming. To register, click here

#2. SEMA and AAPEX | Las Vegas

November 4-7, 2025, Las Vegas Convention Center
November 4-6, 2025, Venetian Expo and Convention Center

AAPEX and the SEMA Show are both part of Automotive Aftermarket Industry Week (AAIW) which happens each November in Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world. Attracting more than 170,000 industry professionals from more than 100 countries, it draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

AAPEX has been the premier global event representing the global aftermarket auto parts industry. Located at the Sands Expo, AAPEX features over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services, and technologies to 44,000+ targeted buyers.

#3. JCK | Las Vegas

June 6-9, 2025, The Venetian Expo and Convention Center

JCK Las Vegas is a major trade show and conference dedicated to the jewelry industry. It takes place annually in Las Vegas, Nevada, and provides a platform for businesses to showcase their latest products, connect with industry professionals, and learn about the latest trends. There’s always a wide range of jewelry, gemstones, and services including diamonds, colored gemstones, fine jewelry, fashion jewelry, manufacturing equipment, and packaging and display solutions. 

#4. ASD Market Week | Las Vegas

March 9-12, 2025, Las Vegas Convention Center

ASD Market Week is the largest wholesale trade show for consumer merchandise in the United States. It is held twice a year at the Las Vegas Convention Center, and brings together over 2,000 exhibitors and 30,000 retailers from around the world. It features a vast array of products across categories such as apparel, fashion accessories, home goods, gifts, and much more. 

#5. National Hardware Show | Las Vegas

March 18-20, 2025, Las Vegas Convention Center

The National Hardware Show (NHS) is a massive trade show dedicated to the home improvement and DIY industry. It takes place annually at the Las Vegas Convention Center, attracting thousands of exhibitors and attendees from around the world. Home centers, independent retailers, online retailers, wholesalers, distributors and other industry leaders attend NHS for the newest products, trends and innovations in the industry. For more information about exhibiting, click here

#6. NBAA – BACE Business Aviation Convention & Exhibition | Las Vegas

October 14-16, 2025, Las Vegas Convention Center

The NBAA – BACE Business Aviation Convention & Exhibition is the premier event for the business aviation industry, bringing together executives, manufacturers, suppliers, and other professionals from around the world. It is considered the “crown jewel” of the business aviation industry, showcasing the latest aircraft, technologies, and innovations.

#7. ICSC RECon | Las Vegas, NV

May 18-21, 2025, Las Vegas Convention Center

ICSC RECon is the premier global retail real estate conference and exhibition. It brings together retail real estate professionals from around the world to network, learn, and do business. Topics include retail trends, technology innovations, leasing strategies, property management, and investment and finance. 

#8. IMEX America | Las Vegas, NV (New)

October 7-9, 2025, Sands Expo and Convention Center

IMEX America is a leading event for the meetings, incentives, conferences, and events (MICE) industry. Attendees can expect exhibitors representing destination and marketing organizations, hotels and resorts, meeting and event planners, technology providers, and event production companies. 

#9. IWCE 2025 | Las Vegas, NV

March 17-20, 2025, Las Vegas Convention Center

The International Wireless Communication Expo (IWCE) is the largest event for critical communications professionals in the United States. It is held annually in Orlando, Florida, and attracts thousands of attendees from around the world.

Attendees can explore the latest technologies and advancements in critical communications, including Land Mobile Radio (LMR), Public Safety LTE (PS-LTE), FirstNet, Interoperability solutions, and Emergency Response Technologies.

CES trade show

Trade Shows in the Western United States 2025

Las Vegas isn’t for everyone… for lots of obvious reasons. The Western US boasts a wide range of industries and businesses, attracting attendees from across various sectors. This provides ample opportunity to network with potential customers, partners, and industry professionals.

The following are large trade shows held in other Western U.S. cities.

#10.  Natural Products Expo West | Anaheim, CA

March 4-7, 2025, Anaheim Convention Center

Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry where you can unearth your next big seller among the largest collection of emerging and pioneering brands. 

Explore the vast array of natural, organic, and healthy products across various categories, including food, beverages, supplements, personal care, home care, and more. Be among the first to see the latest innovations and trends in the industry. For a list of exhibitors, click here.

#11. Pacific Marine Expo | Seattle, WA

November 20-22, 2025 Lumen Field Event Center

Pacific Marine Expo is the largest commercial marine trade show on the West Coast, serving commercial mariners from Alaska to California. It provides industry education on safety, management, regulatory matters, and technological advancements. Buyers from Alaska to California visit PME looking for everything they need from bow to stern. Making this the best opportunity for exhibitors to reach the maritime industry and grow their business.

#12. The Materials Show | Portland, OR 

February 12-13, 2025, Oregon Convention Center

The Materials Show in Portland, Oregon focuses on the apparel and footwear industry. It brings together suppliers of materials, components, and services with manufacturers and designers. The show features a wide range of products, including fabrics, leathers, trims, and hardware. It also offers educational seminars and workshops on the latest industry trends and technologies.

#13.  Outdoor Retailer Market | Salt Lake City, UT 

June 18-20, 2025, Salt Palace Convention Center

Outdoor Retailer is a resource for the outdoor and winter sports industry, serving the intersection of commerce and connection, content and culture, community and conversation. 

The show provides critical platforms for face-to-face commerce, product launches, networking, and industry education to enhance business and support the outdoor recreation economy. As North America’s leading business-to-business event for the outdoor community, Outdoor Retailer is your path to discovery. To learn more about the show, click here.

#14. Mass Timber Conference | Portland, OR

March 25-27, 2025, Oregon Convention Center

The International Mass Timber Conference is the largest gathering of mass timber experts in the world, focusing on the entire industry supply chain. Explore cross-laminated timber (CLT), nail-laminated timber, glulam, mass plywood panels, dowel-laminated timber, and laminated veneer lumber; and the opportunities and obstacles in global design, construction, development, manufacturing, and more. To register, click here

#15. NAMM Show | Anaheim, CA

January 21,-25, 2025, Anaheim Convention Center

The NAMM Show is the world’s largest trade show for the music products industry. It features a wide range of musical instruments, pro audio equipment, and music technology. Activities and opportunities include education sessions, networking opportunities, live performances, and special events. 

#16. CLEANPOWER 2025 | Phoenix, AZ

May 19-22, 2025, Phoenix Convention Center

CLEANPOWER 2025 grows businesses by gathering key decision-makers and stakeholders across the wind, solar, storage, hydrogen, and transmission industries for discussion, deal-making, networking, and a whole lot of fun. It is designed for the diverse industry and supply chain professionals who are powering America’s future.

#17. DDW (Digestive Disease Week) 2025 | San Diego, CA

May 3-6, 2025, San Diego Convention Center

Digestive Disease Week (DDW) is the premier annual gathering for gastrointestinal (GI) professionals, offering an unmatched opportunity to explore the latest advancements in digestive health. In addition, it offers a unique opportunity to learn about the latest advancements in digestive health, network with peers, and explore cutting-edge research.

ASD market week

2025 Trade Shows in the Southern United States

The southern United States is growing rapidly with a diverse and expanding population. Holding a trade show in the south allows businesses to tap into this large market, reaching new customers and potential business partners.

For a variety of reasons, the cost of holding a trade show can be significantly lower in the South compared to other regions, such as the Northeast or West Coast. This is due to factors such as lower venue costs, travel expenses, and labor costs.

#18. International Conference for High Performance Computing, Networking, Storage, and Analysis, SC25 | St. Louis, MO

November 16-21, 2025, America’s Center Convention Complex

SC25 is the international conference for High-Performance Computing, networking, storage, and analysis. SC attracts an exclusive group of scientists, researchers, department managers, lab directors, and decision-makers from all corners of the HPC and networking industry. 

No other event provides such extensive, targeted opportunities for exposure and in-depth interaction with key customer audiences. Supported by a powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcase the full capabilities of their products and services.

#19. IPPE (International Production & Processing Expo) | Atlanta, GA

January 28-30, 2025, Georgia World Congress Center

IPPE is a major international trade show for the poultry, meat, and feed industries. It features a wide range of exhibits, educational sessions, and networking opportunities. Feature products and services include poultry processing equipment, feed milling equipment, packaging solutions, ingredient suppliers, and food safety solutions. 

#20. Medtrade | Dallas, TX

February 19-20, 2025, Kay Bailey Hutchison Convention Center

Medtrade is the largest Home Medical Equipment Expo and Conference in the US. Connecting the HME industry for over 36 years, Medtrade features a large expo floor filled with the leading home medical equipment manufacturers and their DME products. Thousands of durable medical equipment companies (providers) come to Medtrade to find everything from the basics to the latest innovations in mobility, respiratory, sleep, rehab, and aids to daily living.

#21. Offshore Technology Conference (OTC) | Houston. TX 

May 5-8, 2025, NRG Park

The Offshore Technology Conference (OTC) is the world’s largest offshore energy event. It takes place annually in Houston, Texas, and brings together more than 60,000 professionals from over 100 countries. OTC’s goals are to advance scientific and technical knowledge for offshore resources and environmental matters. 

OTC ranks among the largest 100 trade shows held annually in the United States and is among the 50 largest meetings.

#22. NADA ATD Convention and Expo, New Orleans, LA

January 23-26, 2025, Earnest N. Morial Convention Center

The NADA Show is the largest gathering of automotive dealers in the world. It offers a comprehensive look at the latest industry trends, technologies, and best practices. Highlights include educational sessions, networking, special events, and 1000s of automotive professionals. 

#23. PACK EXPO Southeast | Atlanta, GA

March 10-12, 2025, Georgia World Congress Center

PACK EXPO International is where companies come to introduce the industry’s latest processing and packaging advances. Having more than twenty vertical markets represented allows for an unsurpassed showcase of production solutions, unavailable in any other setting. For show news, click here.

trade shows in chicago

Trade Shows in the Midwest 2025

Trade shows in Chicago, Indianapolis, Minneapolis, and Louisville are convenient travel destinations for most US attendees. This can be beneficial for startups, small businesses, and individuals on a budget. Lower costs for booth rentals, travel, and accommodation make it easier to participate and maximize your return on investment.

The Midwest is home to major industries, including agriculture, manufacturing, healthcare, and transportation. This region remains an essential hub for trade shows in North America, providing an excellent platform to connect with industry professionals and showcase innovations.

#24. GEN CON 2025 | Indianapolis, IN

July 31-August 3, 2025, Indianapolis Convention Center

For over 55 years Gen Con has been the largest and longest-running gaming convention in North America. Founded in 1967 by Dungeons and Dragons co-creator Gary Gygax, Gen Con now attracts tens of thousands of attendees from around the world to Indianapolis for The Best Four Days in Gaming. Key features are gaming events, panels and workshops, cosplay, and networking events.

#25. National Restaurant Association Show | Chicago, IL (New)

May 17-2025, McCormick Place

The National Restaurant Association Show is the largest food service event in the United States. It offers a comprehensive look at the latest industry trends, technologies, and products. Attendees experience a massive exhibit hall of vendors, educational sessions, culinary demonstrations, and food and beverage tastings. See the Show Stories Blog for more information. 

#26. GIE+EXPO (Equip Exposition) | Louisville, KY (New)

October 21-24, 2025, Kentucky Exposition Center

GIE+EXPO is the largest landscape, outdoor living, and equipment exposition in the world. It brings together industry professionals, manufacturers, and dealers to showcase the latest products and technologies. In addition to the exhibit hall, there are outdoor demonstrations of the latest equipment in action. See Stories for even more information on this topic.

#27. FABTECH | Chicago, IL

September 8-11, 2025, McCormick Place

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. It provides a convenient venue where attendees can meet with world-class suppliers, see the latest industry products and developments, and find the tools to improve productivity, increase profits, and discover new solutions to all of their metal forming, fabricating, welding, and finishing needs. The annual event will offer more than 1,300 exhibitors and 28,000 attendees full access to over 550,000 net square feet of floor space.

#28. MODEX 2025 | Chicago, IL

March 17-20, 2025, McCormick Place

MODEX is the largest manufacturing and supply chain trade show in North America. Attendees and exhibitors will see the latest technologies and advancements in manufacturing and supply chain solutions across various disciplines, including robotics and automation, material handling and logistics, warehouse management systems (WMS), transportation and distribution, and supply chain software and analytics

Pharma USA 2024

Trade Shows 2025 in the Eastern United States

Participating in trade shows in the Eastern US is almost always a win-win. As the epicenter of commerce, it boasts more Fortune 500 and 1000 companies than any other region in the United States. The East Coast is a large and diverse market with a wide variety of industries and businesses. It’s a tremendous opportunity to reach a large audience and connect with potential customers.

#29. INTERPHEX 2025 | New York City

April 1-3, 2025, Jacob K Javits Convention Center

INTERPHEX is a leading trade show and conference for the pharmaceutical and biotechnology industries. It brings together industry professionals to network, learn, and explore the latest technologies and solutions.. By attending this event, attendees can gain valuable insights, explore innovative solutions, and network with key stakeholders to advance their careers and contribute to the success of the industry. For an overview of the conference and events, click here

#30. MD&M (Medical Design & Manufacturing) East | New York City

May 20-22, 2025, Jacob K Javits Convention Center

MD&M East is a leading event for medical device and manufacturing professionals. It brings together industry experts, innovators, and suppliers to showcase the latest technologies, products, and solutions.

#31. Summer Fancy Food Show |  New York City

June 29-July 1, 2025, Jacob K. Javits Convention Center

The Summer Fancy Food Show is the largest trade-only specialty food event in the United States. Serving up the newest and best in specialty food and beverage, the Summer Fancy Food Show attracts thousands of makers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and business opportunities. For information about the Winter Fancy Food Show in Las Vegas, click here

#32. Seafood Expo North America | Boston, MA

March 16-18, Boston Convention and Exhibition Center

The Seafood Expo North America (SENA) is a conference focused on the seafood industry. It brings together thousands of industry professionals from all over the world, including seafood producers and suppliers, buyers and retailers, industry experts, and technology and service providers. The 2025 conference program will feature more than 30 educational sessions, presented by top seafood industry experts. Attendees will take away engaging and practical information covering the most important and timely issues relevant to today’s seafood business environment. For FAQs about the Seafood Expo, click here

#33. Greenbuild International Conference and Expo | Washington DC (New)

Dates TBD in 2025, Walter E. Washington Convention Center

This annual event brings together industry professionals, architects, engineers, contractors, and policymakers to discuss the latest trends and innovations in sustainable building practices. Attendees who participate in workshops and courses can obtain certifications. To review sessions from the 2024 event, click here.

Prepare for Popular Trade Shows in North America with Classic Exhibits!

Successful trade show marketing doesn’t happen by accident. For over 30 years, Classic Exhibits has helped businesses shine at trade shows in North America. Their expertise and distributor network ensure that your next exhibit aligns perfectly with your marketing goals.

The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

How to Stand Out at a Real Estate Convention or Trade Show

November 20th, 2024 COMMENTS
Real Estate Convention

Post-pandemic, the real estate industry has experienced significant changes, presenting both opportunities and challenges for realtors. Those challenges include shifting market dynamics, regulatory changes, technological innovations, and economic uncertainty.

A real estate convention is important for professionals in this industry as they navigate the evolving competition from online platforms, legal changes, and demand for value-added services. Whether you’re showcasing a custom trade show exhibit or attending as a guest, these events are excellent opportunities for realtors to stay current by taking classes, networking with colleagues, and discovering the latest trends and strategies in real estate.

Whether you decide to attend a national real estate convention like NAR NXT, The Realtor Experience, or state events like the California Realtors Expo, these events provide invaluable insight into the industry.

What Types of Companies Exhibit at Real Estate Conventions?

For exhibitors, a real estate convention represents a one-stop shop to showcase their products and services to attendees.  A wide range of companies exhibit at real estate trade shows, catering to various aspects of the industry. Here are some of the companies you might encounter:  

Technology Providers:

  • Property Management Software Companies: DoorLoop, Preno, Buildium, AppFolio
  • Real Estate CRM Software Companies: Top Producer, Follow Up Boss, LionDesk, Hubspot, Salesforce  
  • Real Estate Marketing Software Companies: Inman Connect, Hootsuite, Constant Contact
  • Virtual Tour and 3D Modeling Companies: ENGAGE, VHT Studios, Matterport, Archicgi  
  • AI and Machine Learning Companies: CoreLogic, Ylopo, Plunk, CS AI

Real Estate Brokerages and Franchises:

  • Realtor Associations: National Association of Realtors (NAR), local and state associations
  • Real Estate Franchises: Century 21, Berkshire Hathaway, Keller Williams, RE/MAX, Coldwell Banker  
  • Independent Brokerages: Local and regional brokerages

Financial Institutions:

  • Mortgage Lenders: Quicken Loans, Wells Fargo, Bank of America
  • Title Insurance Companies: Old Republic Title, Chicago Title
  • Home Inspectors: National Home Inspector Examination Council (NHEC) certified inspectors

Real Estate Investors and Developers:

  • Real Estate Investment Trusts (REITs): Publicly traded REITs  
  • Private Equity Firms: Firms specializing in real estate investments  
  • Developers: Construction companies and developers of residential and commercial properties

Other Service Providers:

  • Appraisers: Certified appraisers  
  • Home Inspectors: Certified home inspectors
  • Insurance Agents: Insurance providers for property and liability
  • Attorneys: Real estate attorneys
  • Home Stagers: Professional home stagers
  • Moving Companies: Local and national moving companies

The specific companies exhibiting at a particular real estate convention can vary depending on the focus of the event. However, these categories provide a general overview of the types of companies you might encounter.

Planning Your Real Estate Trade Show Exhibit

If you are new to trade shows, the planning process can seem overwhelming, but it’s actually very manageable, particularly if you work with an exhibition professional. Start by choosing an exhibit designer. This article will help with that process. You’ll also need to create a checklist to manage the details and stay on schedule. 

However, before you jump into designing the booth, reserving space at a real estate convention, or even Googling “trade show displays,” you need to define your trade show strategy and goals. Those, along with a budget, will drive every decision you make about the exhibit design, graphics, marketing, and even logistics. If you remember nothing else, remember that a successful trade show strategy requires careful planning and budgeting. Here are the basics of creating a winning strategy:

1. Define Your Goals 

Most likely, someone in your organization said, “Let’s exhibit at Show Z so we can increase sales.” And while increasing sales is a worthy goal, it isn’t a strategy. Some other common goals are:

  • Brand Awareness: Increase brand visibility and recognition.
  • Lead Generation: Generate quality leads for future sales.
  • Customer Relationship Building: Strengthen relationships with existing customers.
  • Market Research: Gather insights into industry trends and competitor activities.

2. Identify Your Target Audience

Every company should periodically revisit their target audience. Many companies exhibit at a variety of trade shows and those audiences vary. For example, if your company sells event registration software, the museum fundraiser audience would be very different from the high school athletic director audience. There may be some overlap in the messaging, but the graphics and the onsite marketing will be very different. 

  • Demographics: Age, gender, income level, occupation.
  • Psychographics: Interests, hobbies, values, lifestyle.
  • Behavioral: Buying habits, brand loyalty, media consumption.

3. Create a Comprehensive, Yet Realistic Strategy

We all know the saying attributed to Benjamin Franklin, “If you fail to plan, you are planning to fail.” Yet, many exhibitors will create a comprehensive checklist of tasks but not a trade show marketing strategy. That’s like building a house on sand. It may look impressive at first but will soon start to lean and eventually collapse.  

The strategy will be your touchstone as you develop graphics, create a pre-show marketing campaign, choose your show staff, determine your success measurements, and formalize your post-show follow-up guidelines. The strategy may change. It may evolve, but having a strategy that anchors your trade show marketing is essential to both setting and achieving your objectives.  

4. Set Your Budget:

It’s easy to view a budget as a series of expenses. Some, like show labor and drayage, are not only expenses but also expensive. However, try to view other costs as potential revenue, like pre-show marketing and post-show follow-up. Those drive sales and should be seen as investments. 

  • Booth Space: Cost of renting booth space, including size and location.
  • Booth Design and Construction: Costs of designing, building, and shipping the booth.
  • Staffing: Salaries, travel expenses, and accommodations for booth staff.
  • Marketing and Advertising: Costs of promoting the event, including print materials, digital marketing, and social media.
  • Shipping and Logistics: Costs for shipping booth materials, products, and promotional items.
  • Contingency Fund: A buffer for unexpected expenses.
Real estate trade shows

Creative Real Estate Booth Ideas to Attract Attendees

Trade shows are a hyper-competitive sales area where attendees are bombarded with lights, colors, sounds, and smells. It’s a sensory overload where attendees may not remember who they visited 30 minutes ago, let alone a week later. Every exhibitor wants to be memorable. Their choices are: to have a product or service that solves a problem for the attendee or create an activity or a memorable event. Or, ideally, both. A real estate convention is no exception. Success at a real estate convention requires careful planning and execution to leave a lasting impression. Here are some recent examples:    

Interactive Experiences:

  • Virtual Reality Tours: Offer virtual tours of properties to give attendees an immersive experience.
  • Interactive Quizzes: Create a fun real estate trends quiz to engage attendees and gather their contact info.
  • DIY Home Staging Challenge: Set up a mini room and let attendees experiment with different staging techniques.
  • Mortgage Calculator Challenge: Set up a friendly competition where attendees race to calculate the best mortgage options for different scenarios.

Unique Promotions:

  • Mystery Box Giveaway: Offer a few mystery boxes with real estate-themed prizes like merch, gift cards, or discounts.
  • Instant Win Scratch Cards: Give out scratch cards with instant prizes like discounts, free consultations, or small gifts.
  • Social Media Contest: Have attendees share booth photos or videos with a hashtag for a chance to win a grand prize.
  • Personalized Consultations: Offer one-on-one consultations with real estate experts to provide tailored advice.

Engaging Activities:

  • Real Estate Trivia: Host a trivia contest with questions about real estate history, market trends, or famous properties.
  • Home Buying/Selling Game Show: Host a quiz-style game where attendees answer questions about buying and selling homes.
  • Live Property Auctions: Conduct simulated property auctions to generate excitement and engage attendees.
  • Industry Expert Panels: Host panel discussions with industry leaders to provide valuable insights and generate buzz.
  • Charitable Initiatives: Partner with a local charity and donate a portion of your proceeds to a good cause.

Getting it mostly right means the attendee associates the experience with your brand. Getting it perfect means the attendee remembers the experience, your brand, and how your product or service benefits them. It’s easy to be clever, but it’s hard to be smart at a trade show. 

Real Estate Conventions & Trade Shows to Attend

Fortunately for real estate professionals, there’s a wide variety of national, specialized, and regional real estate convention events to attend.

General Real Estate Conventions:

  • NAR NXT The REALTOR Experience Conference & Expo: Hosted by the National Association of Realtors (NAR), this is one of the largest real estate conventions in the U.S., offering a wide range of educational sessions, networking opportunities, and exhibits.
  • Inman Connect: This influential conference series attracts industry leaders, agents, brokers, and tech innovators. It focuses on the latest trends, technologies, and strategies in real estate.
  • Success Summit: Hosted by Tom Ferry, this conference is known for its high-energy atmosphere and focus on practical strategies to boost sales and productivity.

Specialized Real Estate Conventions:

  • CREtech: This event focuses on the intersection of real estate and technology, showcasing the latest innovations in proptech.
  • Inman Luxury Connect: This conference is specifically designed for luxury real estate agents, offering insights into high-end markets, marketing strategies, and client relationships.
  • RETCon: This conference is geared towards real estate technology professionals, covering topics like AI, VR, and blockchain in real estate.

Regional Real Estate Conventions:

Many states and regions host their own real estate conventions, such as:

These regional events offer opportunities to connect with local professionals, learn about state-specific regulations, and network with peers in your area.

real estate conventions

Engaging with Prospects at Real Estate Trade Shows

Engaging attendees at a real estate trade show starts months before the show opens. In the past, trade show traffic was a given. However, exhibitors can no longer rely on attendees wandering the show floor nor can they count on show organizers driving traffic to the exhibition hall. Instead, exhibitors must have both pre-show marketing and onsite strategies to engage prospects. Trade show success isn’t random. The exhibitors plan and implement it with the same thoroughness as a social media campaign or website launch. 

Pre-Show Strategies

Targeted Marketing:

  • Direct and Email Marketing: Invite current clients and prospects to your booth by highlighting the benefits of attending. Your campaign should have a compelling call to action. Consider exclusive discounts or giveaways.
  • Social Media: Use platforms like LinkedIn, Twitter, and Instagram to promote the event, share speaker information, and encourage attendees to share their excitement.
  • Partner with Thought Leaders: Collaborate with industry thought leaders to promote the event and generate buzz.

On-Site Strategies

Attractive, Functional Booth Design:

  • Dynamic Booth Design: Create a visually striking booth design that stands out from the crowd
  • Interactive Elements: Incorporate interactive elements like touchscreens, virtual reality experiences, or live demos to engage attendees.
  • Clear Branding: Ensure your branding is prominent and consistent throughout the booth. Your graphics should also state the problem you solve quickly and clearly.

Engaging, Knowledgeable Staff:

  • Knowledgeable Staff: While your staff knows your products or services, certain individuals may be more knowledgeable about specific products, services, or processes. Have a process for funneling prospects to those experts. 
  • Friendly and Approachable: Encourage your staff to be friendly, approachable, and enthusiastic. Your staff can make or break your trade show success by not engaging with prospects or by treating the trade show experience as a vacation rather than a sales event. 

Interactive Activities and Exclusive Offers:

  • Contests and Giveaways: Host contests or raffles to attract attendees and collect contact information.
  • Product Demos: Showcase your products or services through live demos.
  • Networking Opportunities: Organize networking events or happy hours to foster connections among attendees.
  • Limited-Time Discounts: Offer exclusive discounts or promotions to attendees.
  • VIP Experiences: Create VIP experiences for high-value attendees.

By implementing these strategies, you are more likely to attract qualified attendees to your booth and create a memorable experience that will leave a lasting impression. 

real estate marketing materials

Maximize ROI at Real Estate Events with Classic Exhibits! 

Imagine you’re selling your booth as a property. And the audience is other real estate professionals. It’s a tough audience. They know all about staging an open house, how to create the perfect listing and the importance of being at the top of your game. It requires a team to do it right, one with the right training and a commitment to excellence. At your showing, you’re not just opening a bag of Oreos. You’re baking chocolate chip cookies, serving apple cider, and showing them renovation ideas via a virtual reality tour. 

Expect that level of professionalism from Classic Exhibits and the Classic Distributor Network. For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.

Renting a Trade Show Exhibit Shouldn’t Be Stressful

November 12th, 2024 COMMENTS

Purchasing a car is stressful. Renting an exhibit shouldn’t be. Yet, many exhibitors experience the same anxiety as buying a used car from Manny’s MotorWorld Emporium. And who can blame them. They’re spending big bucks but don’t know if their rental will arrive on time, assemble easily, and look stunning. 

At Classic Rental Solutions, we hate stress, so we’ve created services and processes to minimize it — starting with design and ending with the return. For example:

CRS Services

  • (3) Comprehensive EDS Rental Design galleries with Retail Prices (MSRP)
  • 1000’s of Photos of Previous Rentals (P5D)
  • Live Peek-a-Booth Hi-Resolution Webcams
  • I & D Supervision Services
  • Free Graphics Storage (for repeat rentals)
  • Rental Rewards Program

CRS Processes 

  • Straightforward & Reasonable Design Fees 
  • Personalized Project Management
  • In-House Printing on Most Projects
  • Complete Staging on Every Rental including Graphics
  • Live Video Previews (optional)
  • Detailed Setup Instructions, Staging & Assembly Photos, & Packing List

If rentals are stressful for you or your clients, consider letting our rental therapists guide you to your happy place. We have an A+ rating by the National Board of Rental Display Professionals. 

Summit Graphics PDX | Walking Tour

November 6th, 2024 COMMENTS

Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.

As we walk through Summit, you’ll see the following devices:

Seal 65Pro MD — a high-performance, wide-format laminator designed for professional use. It’s capable of handling both hot and cold lamination processes, making it versatile for various applications.

Canon Colorado 1650 — a wide-format, roll-to-roll UVgel printer designed for professional print service providers. It’s known for its speed, versatility, and high-quality output.

Swissqprint Nyala 3 — a high-performance, large-format UV flatbed printer known for its precision, versatility, and high-quality output. It’s designed to handle a wide range of materials, including rigid substrates like acrylic, wood, and metal, as well as flexible media like vinyl and canvas.

Impres 4320 — a large-format dye-sublimation printer from Canon Solutions America. It’s designed for high-volume production of soft signage, including banners, flags, and textiles.

Klieverik — an industrial rotary thermos-processing device used to transfer (or bond) graphics from the Impres 4320 to fabric using a dye-sublimation process.

(2) Gerber MCT Cutters: (1) Primarily for laser cutting and (1) Primarily for routing and blading. The Gerber MCT cutters are a versatile, high-performance digital finishing system designed for various materials and applications. It’s a flatbed cutting table that utilizes a universal tool head with interchangeable tools, including:

✅ High-powered Laser: For precision cutting of intricate designs and materials.

✅ Rotary Blade: For cutting through thicker materials.

✅ Oscillating Knife: For cutting delicate materials and intricate patterns.

And finally, the Tailoring (Sewing) Department.

For more information about capabilities, including sustainability options, contact https:///www.summitgraphicspdx.com and https://www.classicexhibits.com.