Trade Show TalesBlog

Thoughts from Shared Knowledge University | June 2018

June 30th, 2018 COMMENTS

What Makes Classic Exhibits Different? 

Returning home from our Spring/Summer session of Shared Knowledge University, I was struck by a quote from the airline magazine. It was an article on food. This particular restaurateur, when asked about the time and preparation that goes into making food for his customers, was quoted as saying, “We want to engage in life, not just a transaction.” Whoa! After spending two days engaging with an exceptional group of exhibit house and strategic partners, I couldn’t have described the experience any better myself.

It brings to mind something that I am often asked about, “What makes Classic Exhibits different?” It’s my opportunity to speak about our culture of sharing and creating. Sharing our innovation and production capabilities to help your clients engage their audience on the trade show floor is a primary focus for us. It’s never about rolling up to bin A12 and pulling a complete 10×10, 10×20, or island exhibit design off the shelf and sending it off to Las Vegas or Chicago. It’s about choices. Laminate, graphics, monitors, hanging signs, charging tables. The list for design and engagement opportunities goes on. I think we are hitting our stride in that way. The options for creating and building a design are vast. Helping our partners do this consistently, timely, and at a fair price is what we strive for.

Are there transactions involved? Sure there are! But we have the ability and I dare say the responsibility about making it so much more than “Show me the money!”

I can’t thank our partners enough for taking time out of their busy worlds to join us for SKU. It’s validating to say the least to have a group nod their heads and say, “Wow! This is exactly what you said it would be.” And to all of our partners who have yet to experience a Shared Knowledge University session… the November SKU is just around the corner! No seriously! It is!

Our sincere thanks to everyone who attended and participated in Shared Knowledge University. Wishing you much success in 2018. 

Jen LaBruzza
National Sales Manager
jen@classicexhibits.com 

Tags: , , ,

Leave a Reply