Trade Show TalesBlog

I’m getting old, but not too old to learn from my mistakes. Over the past year, I’ve largely ignored printed sales collateral as a tool for Classic Distributors. That’s not to say we haven’t created high quality PDF’s (such as iPad and Surface Stands and NEO and Express Furniture), but they have been mostly promotional sheets, not product line brochures. My feeling was — It’s all online on the Classic website or in Exhibit Design Search.

Recently, we updated the “Under $3K” sheets. This 10-page PDF shows selective kits Under $3K, $6K, $12K, $18K, and $24K. I was surprised at the response. Distributors told me how much they love these for two reasons:

1. It’s an easy, manageable introduction to kits within a price point range. Plus, it allows potential clients to quickly see designs ranging from table tops to custom-hybrid inlines. The PDF isn’t a replacement for Exhibit Design Search. Rather it’s a quick, easily-digestible overview.
2. It’s a great piece to email or as a “leave behind” after a meeting. A client can save, print, and share it. Plus, it’s attractive and instructive.

We invite you to download the Unbranded and Classic version. It’s also available in the Distributor Section of the Classic website.

Over the next two months, we will create a series of one-page product brochures. They’ll be in Exhibit Design Search, shown as a thumbnail, as well in the Distributor Section. The Visionary Design version is finished. Expect similar sheets for Quadro, SEGUE, Perfect 10, Magellan, and several other lines.

So, this is my public mea culpa. I apologize… AND I’m committed to making it right.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Tags: Classic Exhibits, iPad Stands, NEO Portable Furniture, trade show displays

This entry was posted on Tuesday, July 14th, 2015 at 1:57 pm and is filed under Classic Exhibit Systems, Mel White. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.