Word on the Street by Kevin Carty
As write this, it’s the halfway point of August. It’s 81 degrees, partly cloudy and a tad humid. Good day all in all. Not great. But good. Sort of like the exhibit industry in mid-August.
Your Growing Trust in Classic
The first two weeks of August are always the “ramp up” for the nutty late summer and fall show season. And this year is following the same trend. But with one twist, a twist that we’ve seen growing over the past 12 months: island exhibits continue to expand as a percentage of our business. As does our appreciation of your growing trust in Classic to help you on these island projects.
That trust is something we have long worked towards with our distributors, many of whom are traditional custom builders. And for a while there (2-5 years ago), there were times when we heard questions like, “Well, what happens when Classic decides to go full blown custom and just sell direct?”
Your orders and design requests over the past year, and the design and build work slotted for this fall, have in large part stamped out those concerns. We are your builder not your competitor. It just so happens that we can build your table tops, your inlines, and your double deck islands. As our skills have evolved, in exhibits, retail, and environments, so do your choices. It’s as simple as that.
The idea behind this blog was to thank you for your continued trust and support in Classic Exhibits, Classic Rentals, and ClassicMODUL Aluminum Extrusions. We appreciate it and probably don’t say it enough!
But Thank You! Sincerely . . . Thank You!
Now, like every year, strap on your helmets because it’s the time of year when things get crazy!
Be well and have a wonderful weekend.
Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a
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Tags: Classic Exhibits, Classic Rentals, ClassicMODUL, displays, exhibits, island exhibits, tradeshows
I totally concur with Kevin. Just last week I came back from AUVSI 2013 (Association for Unmanned Vehicle Systems International), where my client was showcasing a brand new 10×20 extrusion exhibit for the first time. I called the exhibit “Creativity of Steroids.” Eco-Systems, which is partnered with Classic Exhibits, turned my two of my client’s undersea robots, which were originally 20’ into robot show pieces – one being a coffee table!
As I walked the floors of the Walter E. Washington Convention Center, on the last day of set-up, there were over 600 exhibitors either completely set up or just about finished being set-up. The one thing that really struck me was that a very large percentage of the exhibitors were using extrusion based exhibits with lightweight fabrics. Another interesting fact was that it was not just the 10×10 or 10×20 booth spaces using portable exhibits, but there were plenty of 20×20, 20×30 and 50×50 booth spaces using extrusion exhibits. To me, this is a very exciting turn-of-events.
For quite some time, I have been sharing with my clients the value of using portable, lightweight extrusion and fabric for their exhibit. In a world that is constantly changing and innovating, I say, why not become innovative at show site and at the same time, why not save money on drayage and labor? The last time I checked my wallet; I love when I can save money and look GREAT at the same time! Classic Exhibits and Eco-Systems here I come!