Small Booth Strategies for First-Time Fancy Food Exhibitors
Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.
Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026
Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.
Sustainability isn’t Rocket Science. It’s a Choice.
Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger.
Trade Shows are a Journey. Send Sacagawea.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
Introducing the New Classic Website!
Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.
Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
Why is Trade Show Marketing So D@mn Hard?
How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.
Home and Garden Trade Show Ideas & More!
Home and Garden Trade Show Ideas & More!
More Mix & Match Rentals from Classic Rental Solutions
About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.
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Introducing The Big One! Portable Display
Introducing The Big One! — a lightweight, portable 10 ft. curved display with maximum graphic impact. The engineered aluminum SEG frame is durable, assembles without tools, and packs in Classic’s legendary reusable die-cut foam packaging and roto-molded case w/ wheels.
Building a Better Trade Show Booth – Design and Planning
“Build it and they will come”– This phrase should be your mantra when designing your trade show booth. With a carefully designed booth, you stand a much better chance of attracting potential clients, making sales, gathering contacts, and generally spreading the word about your company. Think of your booth as a microcosm of your business.
Insider Secrets Behind the Best Trade Show Booths
The secret to designing an award-winning custom trade show booth isn’t complicated. A healthy budget helps, which shouldn’t be surprising. But, all too often, complacent exhibitors with large budgets are no more successful at a trade show than energized exhibitors who have a targeted, well-executed strategy.
Embrace the Magical Middle of Trade Show Exhibits
Trade show exhibitors are uncertain about the future. Their budgets are in flux. Costs continue to increase. And the economy is unstable. They need practical, attractive, and cost-effective trade show exhibits that address their marketing challenges.
Classic Exhibits Chicago? Never Gonna to Happen!
Admittedly, Classic Exhibits isn’t well-known outside the exhibit industry. And that’s OK. We’re committed to a private-label model and dedicated to supporting you with design and build services, purchase and rentals, and unbranded marketing support.
Exhibit Rentals are Bigger, Brighter, and Bolder
Exhibit rentals have gotten bigger, brighter, and bolder. Which is good news for everyone. At Classic Rental Solutions (CRS), our island to inline mix is about 50/50.
This or That — Choosing the Right Trade Show Display
Choosing the right trade show display is rarely straight-forward. Most of the time, you are selecting between two similar but slightly different displays. Sometimes it’s about the price. Other times it’s about a personal design preference. Many times, it comes down to weight and assembly.
Comparing Trade Show Marketing to Other Types of Marketing
The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI.
The Complete Glossary of Trade Shows, Pregnancy, & Childbirth
Ever since my friends had their healthy baby, I’ve had baby brain. So, I present you with my glossary of trade show terms about pregnancy and childbirth!
What’s Orange, Retractable, and 10% Less? Banner Stands!
BannerBug stands are manufactured in the USA and covered by an Unconditional Lifetime Warranty on the hardware. If the product fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.
7 Tips to Selecting Your Next Trade Show Space
Trade show exhibit booth space is assigned based on booth size and show seniority. Location is only one factor in selecting an ideal exhibit booth space Keep some distance between you and your competitors.
Major Auto Shows & Trade Shows in the U.S. (with Tips for Exhibitors)
Explore the largest auto shows and auto trade shows in the U.S. including SEMA, AAPEX, EV expos, and more— with tips to help you stand out.
How to Design a Trade Show Floor Plan
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
Top HVAC Trade Shows, Trends, & Booth Strategies
Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies
What Sasquatch Can Teach Us about Trade Show Marketing
Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.