Most Corporate Buyers Don’t Want a Cheap, Flimsy Display
It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design.
While that’s true of some portable buyers, it’s not true of corporate exhibitors. They want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand.
Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features.
Choosing a High-Quality Portable Modular
You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable modular.
Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people.
About Classic Exhibits
No two trade shows or two exhibiting companies are the same. And creating the perfect booth requires a strategy, careful planning, and a trusted exhibit partner. Whether you need a portable, modular, or custom exhibit, you need to know that an exhibit professional will ask the right questions and turn over “exhibition rocks” you may not have considered.
For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.comm and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.