Minus the Fall: Word on the Street — October 21st thru October 25th
As we roll into the last week of October, I wanted to update you on Classic Exhibits and its Family of Companies. We are headed into November with more momentum than ever. After a summer that was, well let’s be honest, unpredictable at best, the September and October numbers have been very encouraging. Thanks to you!
We Need Your Help with a Testimonial
The EDDIE Award is an award judged solely on the self-promotion of your company not on the promotion of a client.
Here’s where you can help. We plan to submit Exhibit Design Search (EDS) for the award. We’ve written the submission but would like to enhance it with testimonials — your testimonials.
Exhibit Designs that Sell — Every. Single. Time.
I am often asked to design custom booths, and the #1 requirement I hear is — “Make a design that will SELL!” So I’d like to share with you one tip that is tried and true, that has had a nearly 100% success rate for turning a job prospect into a sale.
What is Your Most Powerful Trade Show Tip? (Excellent Discussion in Linkedin)
Recently, in the Chief Marketing Officer (CMO) Network, Vicki Judge of Judge Advertising, posed the question — “What is Your Most Powerful Trade Show Tip.” I’ll share a few of the 63 responses, but I would encourage you to read the entire discussion thread. Excellent stuff.
Mel White Takes to the Runway: Word on the Street — October 7th thru October 11th
This week, I wanted to step aside and share with you a GREAT series of articles featuring Mel White, if for no other reason that this is the one and only time Mel will be featured on a modeling website.
Four Part Interview with Mel White, Classic Exhibits Inc.
Here’s a shocker friends. I’m on a modeling website . . . and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.
No Mountain is Too High . . . Well Maybe One: Word on the Street — September 30th thru October 4th
Welcome to the month of October. Yep, that’s right. Three quarters have come and gone in 2013. It’s truly hard to believe. But we certainly ended with a bang. And I hope the same is true for you.
Classic Exhibits had its largest September EVER! So THANK YOU for your continued confidence and loyalty. We certainly appreciate it!
September came to a close with two events: Shared Knowledge University (Fall 2013 session) and The Club 815 Gran Fondo Fundraising Bike Ride.
What are People Buying?: Word on the Street — September 16th thru September 20th
At least five times a day, I am asked by distributors: “So what are you seeing in exhibit design? What are people buying?” I love when I am asked that question. It’s usually an indication that we’re all busy.
So what’s selling? . . . Portable and custom hybrids with tension fabric graphics continue to drive the ship, but the biggest sales superstar right now – – iPad Stands!
The Randy Smith Memorial Golf Classic. It Matters!
One benefit of blogging is having the luxury to promote something special to me and to our industry — The Randy Smith Memorial Golf Classic (https://www.rsmgc.org/).
For most folks in our industry, “The Randy” is as recognizable as Cher, Madonna, or Bono. The Randy is an annual charitable golf tournament held in the Atlanta area. For those unfamiliar with Randy Smith, he was tragically taken from us several years ago. The first Classic was to raise money to help the Smith family with the financial burden they experienced. Since then, the mission has expand.
New LIGHTNING DEAL on Exhibit Design Search
Effective today, there’s a new feature on Exhibit Design Search — Lightning Deal. The Lightning Deal (LD) button appears on the Home Page between Display Type and Search. A Lightning Deal will be priced more aggressively than a Special, typically 5-10 percent more. There will be only (1) one “active” Lightning Deal per week; however, we will honor the LD price for another week.
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Classic Exhibits, ClassicMODUL, and EXHIBITOR2010
In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just head left once you enter the hall and look for the pinwheel hanging sign with the distinctive (and always attractive) Classic logo.
Word on the Street — January 25th thru January 29th
Presentation “Surprises”
Let’s face it . . . it has happened to all of us.
1. Your shipment of samples is lost by UPS or FedEx. Or, if they are packed with your luggage, your luggage arrives in Dallas but you are in Pittsburgh and on your way to Baltimore.
2. Your presentation files are corrupted.
3. You stop by just to “see how things are going.” It’s supposed to be a casual meeting with the “team” only to discover that the “team” is an audience of 30 people expecting a full-blown presentation. 1.
Word on the Street — January 18th thru January 22nd
Don’t Take Yourself Too Serious!
Those who know me, know that I don’t take myself too seriously. The same can be said about Classic Exhibits. Just look at our recent contest “Find Reid’s Head.” Clearly, we are laughing at ourselves while making a point about the Exhibit Design Search.
Annual State of the Company Letter from Kevin Carty
Thankfully, 2009 is in the rear view mirror. It was a rough but enlightening year.
How did Classic do in 2009? There’s both a short and a long answer.
Word on the Street — January 11th thru January 15th
A Lasting Impression
Ever leave a meeting or sales presentation and wonder if what you said “stuck”? Better yet, after giving a presentation have you ever discovered that your client went in another direction. Worse, the direction they chose was something you could have handled as well. Wonder why?
Aero Overhead Hanging Signs — Setup Animation Video
This one minute animation of the Aero Pinwheel shows how Aero Overhead Hanging Signs assemble. Every Aero Overhead Hanging Sign assembles with push-button connectors and the aluminum frames are wrapped in tension fabric graphics with zippers.
Word on the Street — January 4th thru January 8th
Effective Meetings
After leaving a meeting recently, I was asked by a friend, “How was your meeting?” Too which I responded, “Long, but good.” His response was, “A long meeting is never a good meeting.”
My Favorite Las Vegas Website — Cheapo Vegas!
With EXHIBITOR2010 just around the corner, I thought I’d pass along my favorite Las Vegas website. Let me rephrase that . . . my favorite family friendly Las Vegas website.
Be warned. It’s addictive. I would strongly advise you to not start reading this site while you’re at work, unless you’re the boss. Next thing you know, you missed lunch and it’s getting awfully close to dinner.
Online Trade Shows — a.k.a. Being Left Out in the Virtual Cold!
Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0 “The Receivables Trade Show,” sponsored by InsideARM.com. I’d heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such an edgy concept.
Word on the Street — December 28th thru January 1st
Ten Reasons I’m Glad It’s 2010
Happy New Years! I hope you had a joyous and safe celebration with your family and friends.
I don’t know about you, but I am not a big one for New Year’s Resolutions. Nothing against those of you who do make resolutions, but mine are usually broken by January 4.
15 Notable Exhibit Projects in 2009
We may be jumping the gun a bit, since it’s still early December, but we thought we’d review the Top 15 Notable Exhibit Projects in 2009. How do we define “notable?” To be honest, it’s a little arbitrary (actually it’s probably a lot arbitrary). After all, beauty is in the eye of the beholder. However, we relied on the following criteria to guide us as we made our selection:
10 Notable Exhibit Rental Projects in 2009
We have chosen ten rental exhibits to highlight for 2009. From a variety of exhibit sizes and configurations used in Canaccord’s corporate meeting in Las Vegas, to a 30’ x 40’ double deck for Griffin at Macworld, here’s a nice variety of rental projects offered by our Classic Exhibits distributor rental program this year.
The following, although listed numerically, are in no particular ranking.
Word on the Street — December 21st thru December 25th
Sorry to Ask Again, But What Is It That You Do?
It’s the number one question I find myself answering or explaining, especially this time of year.
Word on the Street — December 14th thru December 18th
Cautiously Optimistic
Those of you who know me well know that I am often overly optimistic. My glass is rarely half full. Rather, I am the one whose glass is often overflowing from trying to get a gallon of 2% milk into a tumbler.
Every year at this time, we all get either a huge rush of speculative business, or we find ourselves calling the phone company “just to make sure” our lines are still working because the phones are not ringing.
Word on the Street — December 7th thru December 11th
Planning for 2010
This past week was very busy at Classic, not only in sales and manufacturing where we saw a spike in orders, but also administratively as we devoted three full days to setting goals for 2010 and planning how to achieve them. Every year at this time, we review our successes and failures during current year and chart our sales, marketing, production, and personnel goals for the next full calendar year.