Customer Service Just Got Easier at Your Next Trade Show
Most retailers devote significant time and money to customer service training for their employees. The same can’t be said for exhibitors and their booth staff. They assume their team will be professional.
Short and Sweet EDS Video by Tim Patterson
Last week, Tim Patterson, aka the TradeshowGuy, created a three-minute video for his clients showing recent Exhibit Design Search updates. It’s concise, informative, and interesting. The video trifecta. Thought I’d share. Enjoy!
The Future’s So Bright — Reid Sherwood
I wanted to share with you all some news. Reid Sherwood, the Eastern Regional Manager, was offered a wonderful opportunity and is leaving Classic Exhibits on November 4, 2016. He’ll shift gears to the supplier side of the industry.
Gravitee Modular — Stack It High. Watch It Fly.
When I worked in retail, I knew it was the holidays when the corporate buyers would tell us to “Stack It High and Watch It Fly.” We would be told to “merchandise” product displays in the aisles, a no-no at any other time of the year.
10 Big Trade Shows in December 2016 and January 2017
These OUTSTANDING December and January trade shows are a hit. And like Ted Williams at the plate, you’ll want to keep your eye on the ball and knock it out of the park.
Your Exhibit Design Search Updates
Exhibit Design Search is a work in progress where new features are added without fanfare. They just appear. So what’s new in the past three months?
Kevin Schuhl, the Newest Addition to the Classic Design Department
We are excited to welcome Kevin Schuhl to Classic’s Design Department. Kevin brings an eclectic design background to our creative team, which he shares in his bio below.
Shared Knowledge University Fall 2016
Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.
Contemporary, Affordable Charging Stations for Tradeshows and Events
Contemporary, affordable charging station furniture from Classic Exhibits, including bistro, coffee, and end tables. The tables have LED perimeter lights, laminate counter tops, and (8) USB ports. Add vinyl graphics for unforgettable branding. Perfect for tradeshows, events, or permanent environments like lobbies and lounges.
Event Marketer 2016 FAB 50 Honoree
In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America.
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It’s Showtime!: Word on the Street — March 11th thru March 15th
EXHIBITOR opens on Sunday March 17 with sessions and meetings. Then the show floor opens Monday morning at 11:30 am.
We have been onsite since Friday morning setting up the Classic Exhibits Inc. booth (#1637).
Trade Show Ethics 201: Word on the Street — March 4th thru March 8th
As I write this, we are 10 days from the opening of our industry’s premiere event — EXHIBITOR2013. But every year I get frustrated by two problems that inevitably happen at EXHIBITOR, as well as other trade shows. And while I won’t say these problems are epidemic, I will say they are very real problems that should be addressed.
Be Our Sweetie. Win an iPad Kiosk from Classic Exhibits.
Win a MOD-1314 iPad Kiosk for Easter
The Easter Bunny told us to create an iPad Kiosk contest. So we did . . . Frankly, no one at Classic had the guts to tell the Easter Bunny, “No.”
NEW iPad Solutions Brochure
In the past six months, we’ve tripled our iPad Solutions. And, there’s another half dozen in the R&D pipeline. Here’s the newest brochure where you’ll find iPad kiosks, stands, extrusion solutions, counters, and inserts — all designed specifically for retail, trade shows, and special events.
10 Totally Free Things to Do at EXHIBITOR2013
EXHIBITOR2013 is just around the corner. And, if you’re like me, you’re wondering, “What can I do at the show that won’t cost me any money.” Kevin will tell you that’s how I think 365 days of the year. Not true. Sometimes I wonder how I can pay even less.
Mixed Messages about Distribution: Word on the Street — Feb. 18th thru Feb. 22nd
I promise I’m not being snarky, but I am confused by some of “pre-show” marketing from our competitors heading into EXHIBITOR2013.
There are two common paths to exhibit sales from a manufacturer’s perspective: direct to the end-user or through a professional network of independent distributors.
Portable/Modular/Hybrid Summit at EXHIBITOR2013
The EDPA Portable/Modular/Hybrid Summit will be held during EXHIBITOR2013 on Tuesday, March 19 at 3:45 pm in the Food Service Area (far right of exhibit hall) of Mandalay Bay North Convention Center. There is no charge. This event is open to all industry manufacturers, distributors, suppliers, educators, and consultants.
EXHIBITOR2013 — Show Me the Best Shows, Baby! (from a Las Vegas local)
The countdown to EXHIBITOR2013 is on — T-minus 26 days and counting. That means you have less than a month to get tickets to see your favorite shows and/or performers in Las Vegas. As a Las Vegas local, I want to share with you some of my favorites on and off the Strip.
Another Seth Godin Beauty: Word on the Street — Feb. 11th thru Feb. 15th
I have referenced Seth Godin before, but bear with me one more time because last week one of his posts struck me as relevant to our community.
Let me explain my relationship with Seth. When I wake up each morning at 5 am, the first thing I do is read two emails.
Reserve Time with Classic Exhibits at EXHIBITOR
We expect the Classic Exhibits booth to be very, very busy this year. And, we don’t want to disappoint anyone. By blocking out a time, you can request a meeting with a Classic employee during the show hours, for breakfast, or at the Hospitality Suite.
Please let us know if you would like to schedule time with a specific Classic person, and we’ll do our best to accommodate you. Simply click on the link below.
“Island I See You in All My Dreams”: Word on the Street — Feb. 4th thru Feb. 8th
With each New Year, there comes a rush of business for the upcoming spring shows, and this year has been no different. Except, for the number of Island Exhibits we are quoting and ultimately building. So far this year, we have had several islands ship every single week.
Classic Exhibits TOWN CALL This Tuesday — Join the Conversation!
Join us for Classic’s Quarterly Town Call Webinar on Tuesday, Feb. 12. There will be a review of 2012, predictions for 2013, and an overview product trends. Panelists include Kevin Carty, Mel White, Jim Shelman, Reid Sherwood, Jen LaBruzza, and Eric Albery (Eco-Systems Sustainable Exhibits). Expect a lively Q&A/Discussion with Distributors.
Reserve your seat today — https://www.gotomeeting.com/register/559525874
15 Tips for a Successful Installation & Dismantle
Successful Installation & Dismantle
Planning ahead will save you time and money on your next setup. More often than not, preventable snags slow down installations on the show floor. Here’s a list of ten tips that will help avoid those common obstacles that can waste time and drive labor costs through the roof. As you’ll see, there’s a theme here — PLAN AHEAD . . . and you’ll probably come in under budget!
| February Exhibit Specials
Throughout the year, we feature some of our most exciting trade show designs at a special price or with bonus features. Click Here for the Exhibit Specials Gallery. See the specifics for each one in the Design Description.
Lasting Impressions: Word on the Street — Jan. 28th thru Feb. 1st
Mel and I often speak to new employees regarding their first impression — be it on the phone or in person. Sadly for some, the first impression is their “best,” and it’s all downhill from there. But for others, that first impression is meaningful, and every interaction, every contact thereafter continues to reinforce that positive connection.