25 Classic Exhibits Tips - Day #3

Finding the Right Tool is a Blessing.

What tools do your fellow distributors use on the Classic Exhibits website? Here are the Top 5 tips. Some may surprise you.

Tip #11 — EDS Search

I know. Duh? With EDS, you can search for kits (VK-1234), features (shelves), and products (Aero). Just as helpful is Advanced Search, a link below the Search box. Advanced Search allows you to further narrow your search by a price range, product line, and feature (i.e., monitors). You can also sort by lowest to highest prices, newest designs, and even alphabetically.

Tip #12 — My Gallery

There is no EDS tool more powerful than My Gallery. Often imitated, never duplicated. Tips #12 – #15 could be just on My Gallery. My Gallery lets you build a listing that includes not only kits, but also photos and articles. Imagine being a client who gets a My Gallery link with kit renderings, kit photos, and articles on successful trade show marketing. That’s a very powerful consultative message.

I urge you to use the URL tool in My Gallery. It’s the easiest way to share ideas from your personal email address and branded EDS site.

Tip #13 — Search for Setup Instructions

Search for Setup Instructions = INSTANT SMILE. There’s no happier tool on the Classic Exhibits website. For ten years, we’ve loaded all setup instructions into a database. At the same time, we’ve told your customers where to find their instructions using stickers on their setup instructions booklets, cases, and crates.

No need to panic on Sunday morning in Las Vegas or Orlando. Simply enter the URL into your phone, tablet, or laptop and type in the five-digit order number. Voila! The PDF of the instructions. We are baffled why every manufacturer doesn’t do this.

Tip #14 — Peek-a-Booth Webcams

“Are you kidding me? That’s brilliant!” That’s the typical response when we describe Peek-a-Booth to new Classic Distributors. But you don’t have to be a newbie to appreciate Peek-a-Booth. We have five webcams mounted in our shop: (3) in the purchase setup and (2) in the rental setup. These are pan and zoom webcams. Perfect for previewing your order before it ships.

Save your client the time and effort of having to ship their display to your facility for a preview. Let Peek-a-Booth be the preview. Ask a PM for the username and password. Then guard it with your life!

Tip #15 — Exhibit Specials and Lightning Deals

What’s the difference between Exhibit Specials and Lightning Deal? Exhibit Specials are multiple kits at promotional prices for two months. The key — “two months.” The Lightning Deal is an aggressively priced kit on sale for two weeks. Just one kit. Again, the key — “two weeks.” We don’t email you when we make the updates. They just happen. We figure you get enough emails from us already. Both the Specials and the Deal are in EDS.

Done. Feel free to grunt like Tim “The Toolman” Taylor on Home Improvement. You deserve it.

Tomorrow, five “Underutilized Gems” you’ll love like your middle child. Tips #16-20.

The Ultimate Trade Show Exhibitor Checklist for a Successful Event

Congratulations! You won the trade show planning lottery. While it may seem like a massive task, it’s neither overwhelming nor all-consuming. The key is to have a checklist.

How Much Does a Trade Show Booth Cost? Complete Pricing Guide for Exhibitors

Everyone who has ever been asked to research their exhibit choices has had a very similar experience. Knowing what to expect, how to narrow your choices, and who can assist you in this process will make buying your exhibit more manageable — and maybe even fun!

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

Why Return on Objectives (ROO) is Your Trade Show Friend

To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

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25 Classic Exhibits Tips — Day #3