25 Classic Exhibits Tips - Day #4

You Love Your Children Equally

But you have a favorite, even if just a little. Yesterday, we talked about the Top 5. Today, we discuss five online children who deserve more love and attention.

Tip #16 — Graphic Inspiration Galleries

Glenna Martin, our Graphic Design Manager, is the genius behind the Graphic Inspiration Galleries. She knows, as do you, that most graphic designers rarely tackle 3D graphic design. They understand print and web, but designing for a display is a foreign language. Glenna lends a hand.

She created four galleries from Past Five Day photos. In each gallery, she describes why a graphic is successful. There are over one hundred examples. All positive. It’s a wonderful instructional playground for any graphic designer.

Tip #17 — Distributor Login

In the old days, every exhibit manufacturer had a top-secret distributor section. It was the vault of prices, literature, policies, etc. Those days are largely gone. However, we still have a condensed version where you can find literature, forms, and other helpful tools. It also contains a link to the Rental Gallery wholesale prices. So, how secret is it? Here’s the username (classicexhibits) and password (easypeasy). But don’t share!

Tip #18 — Printable Literature

At the top of the Classic home page, there is a rotating banner. If you click on it at just the right time, you will be taken to a magical page where you can download printable literature. This includes 22 product and “Under” brochures. I’m not opposed to using guilt as a motivator. So… You’ll hurt my feelings if you don’t click on this link.

Tip #19 — Hear Audio

The “Hear Audio” buttons are my baby. Most kits have a Hear Audio button where you can listen to a 30-60 second description of the product. All are done by professional voice talent. Ditto on the “hurt feelings” if you don’t click on them.

Tip #20 — Trade Show Tips

Trade Show Tips is a happening place, much like a middle child who wants attention. End-users find it via Google or Bing. I often hear from newbies in the industry who tap into it as their “Introduction to Trade Shows and Trade Show Marketing.” And like the Trade Show Tales blog, new articles are added to keep it fresh. We encourage you to suggest article ideas.

Wondering about the latest trends in Trade Show Land? Check out #21 thru #25 tomorrow.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

Is Your Trade Show Display an Oreo or a Fig Newton?

As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit this article to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy.

Does Your Trade Show Exhibit Have To Be Clever?

That’s not to say your trade show exhibit shouldn’t be attractive. It should, but I would encourage you to focus on more practical matters the next time you design or rebrand your display. What do you need in the booth space to conduct business? Make it less about showmanship and more about conversations and information.

What Cats Can Teach Us About Trade Shows

We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.

Gravitee One Step — The World’s Easiest Modular Wall System

Gravitee — The World’s Easiest Modular Wall System. Unlike traditional modular wall systems, Gravitee has no loose connectors. The frames are constructed with durable engineered aluminum extrusion and the system uses time-tested patented technology.

Who is Our Biggest Trade Show Competitor?

Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.

3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

People’s Almanac of Trade Show Knowledge

We all love working with an informed client about trade shows and trade show marketing. They ask our advice. We give it. Sometimes we state facts. Sometimes we offer opinions. And sometimes, we should send them to an expert.

Life as a Traveling Sales Representative

Snake Oil Salesman or Snake Charmer. The traveling salesman has always had slightly negative, slightly shady reputation. If you’ve ever seen The Music Man, particularly the opening scene on train, you’ll know what I mean. I would like to think business has changed from the days of the “snake oil salesman” to what we now refer to as a “manufacturer’s rep.

10 Online Tools for Classic Exhibits Distributors

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry.

Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

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25 Classic Exhibits Tips — Day #4