Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Exhibit Design Search Boot Camp Webinar — Video Replay

Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and efficiently. Become an EDS Warrior! In this one-hour Exhibit Design Search Boot Camp, you'll learn the essential skills to attack every...

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Tips from a Townie — EXHIBITORLIVE 2015

Several years ago, I shared my VEGAS LOCALS perspective on places to eat, shows to see, and things to do while at EXHIBITOR. A lot has happened since then, and I wanted to suggest some new places. These are not your standard tourist fare and many are (thankfully) outside the Hacienda Triangle (Mandalay Bay, Luxor, and Excalibur). In Part 1 — Dining Options.

Everything I Know About Business, I Learned From “THE Batman”

To me, the best issues have never been about crime fighting or adventure, but instead are the issues that focus on a forcefully driven man forcing the world to play by his rules, against all odds.

THIS is the Batman that has focused so much of my adult life and that has — believe it or not — helped shape the way I approach my professional life. You see, everything I know about business I learned from Batman.

A Wish and A Prayer — Trade Show Marketing

This cartoon, designed by our friends at American Image (www.american-image.com), speaks to the “wish and a prayer” marketing approach of most exhibitors. It’s a cautionary tale we can’t repeat enough to our customers. Our thanks to Charles Dugan and Jacob Norris for permission to reprint it.

NETGEAR Showroom Tour at CES 2015

This video, produced by NETGEAR, shows their 2015 CES Exhibit. Except for the tables in the hallway in the beginning, it’s entirely a Classic Rental Solutions exhibit. Thanks to Steve Riches at Laguna Displays for sharing and for the order. A pat on the back the the CRS Team. This is a terrific example of how they create customized solutions for Classic Distributors every single day.

Our Five $200 Rental Rewards Winners

In July, Classic Rental Solutions (CRS) launched Rental Rewards, a program designed to reward our distributors for rental returns without damage or missing components.

Since July, we’ve issued 49 Rental Rewards Credits to 32 Classic Distributors. We’re thrilled with the early success of this program!

Promotional Product Trends in 2015

At nearly half a cent per impression, promotional products are a proven, cost-effective way of marketing your company and increasing your brand awareness. They have a lower cost per impression than nearly every other form of advertising. In addition, they have staying power with an average of just over seven months. If you’re not using promotional items, here are some reasons you should be.

EXHIBITOR People’s Choice Voting

The EXHIBITOR People’s Choice Award is open for all Portable Modular Award finalists. Classic Exhibits has four entries, either submitted by Classic or by distributor. And one entry by Eco-Systems Sustainable, a strategic partner.

OTM Portable Trade Show Furniture

Because of this experience and others like it, I developed On The Move Furniture with Classic Exhibits, a line specifically for trade shows and events. It includes the upscale NEO line and the new, affordable Express series. This high-quality portable and brandable furniture this is logistically friendly, attractive, and cost-effective.

How Am I Doing? Reid Sherwood

All in all, it was a great year because of the Classic Distributor Network. I won’t go into detail since Kevin will cover it in the 2014 State of the Company letter, but here is what I will say about my year.

How To Entertain Yourself During Any Meeting

Here are a few suggestions on how to entertain yourself during any meeting. Your colleagues will appreciate your efforts; perhaps not during the meeting or that month but when they look back and reflect on all the years they spent cooped up like a chicken in a factory farm they’ll have a little chuckle.

Excellent Surface Pro 3 Review at Forbes.com

If you are unfamiliar with the Microsoft line, here’s a long-term review of the Surface Pro 3 from by Ewan Spence at Forbes.com, published last week. It’s an excellent summary of its strengths and weaknesses. Like most Classic Distributors, you are undoubtedly being quizzed about tablets by your customers — Apple, Microsoft, and Android.

You Like Me, You Really Like Me!

EDPA ACCESS was great in so many other ways too. The theme was “Band Together.” Shared ideas about our beloved industry was practiced throughout the seminar and speaker sessions. In addition, Jim Shelman, Reid Sherwood, and I participated in the Supplier Showcase where we connected with current and potential customers, vendors, and even other suppliers in a way that was low-key and comfortable.