Visit Us During Strategic Partner Hours at EXHIBITORLIVE
One of the best decisions EXHIBITOR ever made was creating Strategic Partner Hours from 10-11:30 am on Tuesday and Wednesday. We enjoy meeting with our Distributor Partners and Vendors during those times because it offers uninterrupted sessions to discuss your business and how Classic Exhibits can assist in your success.
What to Expect from Classic Exhibits at EXHIBITORLIVE
As you know, we participate in EXHIBITOR primarily to meet with our Distributor Partners. In other words — YOU. And while end-users visit us as well and we pass those leads along after the show, we are committed to spending as much time as possible with our distributors.
Display History — Portable Pop-Up Display
My first job in the trade show industry was with a pop-up display manufacturer in the mid-1990s. By then, there were half a dozen major manufacturers.
An Interview with Jen LaBruzza, the National Sales Manager of Classic Exhibits
Jen LaBruzza shared her thoughts on the trade show industry and Classic Exhibits in the interview below.
2018/2019 Annual State of the Company Letter by Kevin Carty
The Classic Exhibits 2018/2019 Annual State of the Company Letter by Kevin Carty with news about training, new products, and industry trends.
An Interview with Tom Beard, National Sales Manager of Eco-Systems Sustainable Exhibits
Eco-Systems Sustainable Exhibits has always been a leader in responsible trade show exhibiting. From the very beginning, they focused on combining green materials with affordable upscale design. They believe that a booth doesn’t have to look “crunchy” to be green. It simply has to be sustainable.
Free Exhibit Hall Pass to 2019 EXHIBITORLIVE
Get a Free EXHIBITORLIVE Hall Pass with Promo Code 4044. Compliments of Classic Exhibits and EXHIBITOR Magazine. See registration link: https://www.exhibitoronline.com/live/2019/exhibithall.asp.
An Interview with Jim Shelman, GM of Classic Rental Solutions
Trade Show Rentals have undergone a seismic shift not only in design but also in sales. And, this trend will continue in 2019 and beyond. This week, we chatted with Jim Shelman, the General Manager of Classic Rental Solutions. So what should you expect as an exhibitor or a Classic Exhibits Distributor Partner? More of the same, which is a VERY GOOD THING.Â
2018 Odyssey Foods Custom Island Exhibit
While there were many exciting projects in 2018, the custom Odyssey Foods Island for Exhibits Northwest, Inc. was one of our favorites. The “Wow!” factor is off the charts. The exhibit debuted at Seafood Expo North America 2018.Â
Reflections on the Gravitee One-Step Modular Wall System
Two years ago, we introduced the Gravitee One-Step Modular Wall System, a radical approach to modular walls. No tools, no loose connectors, and no inventory of funky corners.
What have we learned in two years?
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Recent Posts
The Power of Responsive Communication
You either get it or you don’t. We live in a world where we expect people and companies to respond IMMEDIATELY. That doesn’t mean the problem has to be solved NOW or the question answered ASAP, but it does mean that it has to be acknowledged.
Holiday Events 2014 Kickoff: Word on the Street — November 23rd thru November 27th
On Monday we start the final month of 2014. December promises to be a strong finish to an already amazing year in our industry. And December also means the Annual EDPA ACCESS Meeting. Classic of course will be there.
Attend EXHIBITORLIVE 2015 … FREE!
Who said, “There’s no such thing as a free lunch”? Multiple people, according to the knowitalls at Google. Well, we disagree.
Attend EXHIBITORLIVE FREE compliments of Classic Exhibits Inc. by entering code: 4044.
Creating a Game Plan for Victory: Word on the Street — November 10th thru November 14th
I Love College Football
It’s exciting. It’s fun. It’s often unpredictable. Whatever you think of the current debate about college athletics, I still believe that the college game has far less of the “show and glow” arrogance of pro athletes.
To me, the time and effort that goes into creating a winning game plan is amazing. Some teams have a clear defensive mindset, others are more offensive. Which approach creates the highest victory percentage is debatable.
Dumb Stuff People Do at Trade Shows
Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads could cover several hundred pages.
The Mobius Strip Approach to Trade Show Marketing
Most of us are creatures of habit. Why change if it’s working? I’ve learned over the years that trade show marketing tends to follow the same, well-traveled road for most companies. Same shows. Similar booths. Little change to the exhibit staffing. Common frustrations year after year.
WatchDOGS: Word on the Street — October 27th thru October 31st
This past Friday, October 31 was more than Halloween for me. I volunteered for WatchDOGS, a program through the National Center of Fathering. The concept is multifaceted: it’s meant to get fathers involved in their kid’s classroom and participate in the school as a whole.
Ghouls… Goblins… and CyberThieves!: Word on the Street — October 20th thru October 24th
In business, we all rely heavily on our Intellectual Property. It’s the fruit of the hard work we do each and every day in our business. And it’s the root of what “Shared Success” is all about at Classic Exhibits and our proud Distributor Network.
Recently, we were directed towards a website for an online exhibit company based in Southern California. We were informed that the online company was using images from our website, along with our kit numbers.
5 Tips for Presenting to Senior Executives
Making the Perfect Pitch . . . Low and Inside
Presenting to senior executives can be a challenge, even to seasoned professionals. When it comes to pitching your company, your services, and your design, you have to be perfect since you rarely get more than one chance.
The slideshow below, 5 Tips to Presenting to Executives, is informative and entertaining. It’s by Bruce Gabrielle author of Speaking PowerPoint: the New Language of Business. Give it a quick look, then go back and study it carefully. You’ll be glad you did.
SEG Installation Video from Optima
Side-by-Side Comparison
Kudos to our friends at Optima for their recent videos. They’ve upped the ante on how to script and produce a professional educational video. Here’s a terrific one to share with your customer if they purchased a silicone edge graphic display. Force them to watch it. It will save you a 9 a.m. call from the show floor that the SEG graphic(s) doesn’t fit. It does.
“Countdown to Trade Show Success” Free Webinar
Free Exhibitor Webinar on Nov. 6
I’ve heard you say many times, “Is there a trade show webinar available to my customers that is Professional, Brandable, and Free?” Why yes my dimple-faced sweet dumpling, there is. Marlys Arnold, the Trade Show Image Specialist, will be offering her “Countdown to Tradeshow Success” webinar on Nov. 6.
BONUS: Marlys will create a branded webpage for you to promote the webinar to your clients. Just contact her at marnold@imagespecialist.com.
How to Build a Small Wood Crate — Classic Style (video)
Over the years, we’ve gotten lots of compliments on our wood crates. I often joke that a distributor will call and say, “My client really liked their new display, but THEY LOVED THE CRATE AND PACKAGING!” Sigh . . . I’m never quite sure how to take that.
Our dedicated crate building team does an amazing job, so we thought we would show you how we build a small crate, often called a “coffin crate” in the trade. Expect a video showing larger crates in about a month.
Why Distributors Enjoy Working with Classic
I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.
Another Great SKU Class : Word on the Street — September 22nd thru September 26th
Last week, thirty trade show professionals descended on Portland, Oregon for Shared Knowledge University. The group was diverse, both in background and geography.
We are proud of every SKU graduating class, but this class was truly exceptional in my opinion. To a person, each and every student came to learn, listen, and participate in the class sessions and hands-on product training. For that, I thank you all. Your engagement across both days was truly over the top.
“Buy” Button on Exhibit Design Search
Nearly nine years ago, we launched Exhibit Design Search (EDS), using OSCommerce. It required each distributor to maintain their EDS site and have an online ecommerce account. For all but a few distributors, it was a disaster. They didn’t have time to maintain their site, and the ecommerce function was superfluous. Rarely, rarely, rarely did anyone buy an exhibit online. So, we changed. We created a Classic-maintained EDS and removed the shopping cart.