Up Your Game Newsletter — January 2020

Trade Show Blog

January 2020 Up Your Game Newsletter from Classic Exhibits

EXHIBITORLIVE 2020 (Code #4044)

EXHIBITORLIVE 2020

If you are attending EXHIBITOR LIVE and want a FREE exhibit hall pass, go to this page and enter Classic’s code 4044 . There’s no limit on the number of free passes so share (and share) away.


To reserve your seat for the Women in Exhibition Breakfast on March 31, contact Katina Rigall Zipay .

Now & Then with Harold Mintz

Harold Mintz Blog Post

A lot has changed in the exhibit industry over the past ten years. And Harold Mintz, a Classic Regional Sales Manager, has a unique perspective on those changes.


As many know, Harold took a trade show hiatus for ten years. What was common “back in the day” isn’t quite as common today, such as dedicated territories, show rooms, and modular wall systems. 

Read Harold’s thoughts about “What’s Different” in 2020 in the Trade Show Tales blog. 

Eco-Systems Sustainable by Classic Exhibits

Eco-systems Sustainable Designs Press Release

We’ve all seen the phrase, “New Look, Same Great Taste!” whenever companies refresh their packaging.  Effective January 1, Eco-Systems Sustainable has joined the Classic Exhibits Family. Same ECO products, designs, and people, just with new Classic packaging.


All the ECO kits are in Exhibit Design Search, and you now have access to the full Classic Design Team. See the press release in EXHIBITOR along with quotes from Kevin Carty and Colleen Crawford.

Shared Knowledge University

Shared Knowledge University June 2020

There’s no substitute for hands-on training and one-on-one interaction with your industry colleagues. Just ask the over 600 Classic Distributors who have attended Shared Knowledge University in Portland.

This year, the two-day training will be on June 15-16 (Monday and Tuesday). SKU includes morning sessions with Classic and our Strategic Partners and afternoon sessions at the Classic facility where you work with products like Gravitee, SuperNova, InCharg Charging Solutions, and Symphony. Plus amazing meals and entertainment.


For more information and to reserve a seat, contact Jen LaBruzza, Harold Mintz, or Tom Beard. See the video below for SKU highlights.

Click Here for More Information & to Register

Our Annual State of the Company Letter

Classic Exhibits, Annual State of the Company Letter

In case you didn’t see Kevin’s 2019/2020 State of the Company letter, here’s a link to download a PDF version. Topics included the 2019 sales roller coaster, custom projects, new additions to the sales team, and changes to Classic’s Customer Service Department, including the addition of Eco-System Sustainable into the Classic Family.

And while 2019 was exciting, we expect 2020 to be even more eventful as we continue to expand our rental offerings, launch the Symphony Portable line, and work on even more interesting projects ( although building the Millennium Falcon may be hard to top ).

Shared Knowledge University Video

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” ― Martin Luther King Jr.

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How to Design a Trade Show Booth to Attract Attendees

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Six Reasons to Blog in 202X

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What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

If Hotels Were Run Like Trade Shows

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The Complete Guide to Trade Show Services (Offsite & Onsite)

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What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.