Up Your Game Newsletter — January 2020

Trade Show Blog

January 2020 Up Your Game Newsletter from Classic Exhibits

EXHIBITORLIVE 2020 (Code #4044)

EXHIBITORLIVE 2020

If you are attending EXHIBITOR LIVE and want a FREE exhibit hall pass, go to this page and enter Classic’s code 4044 . There’s no limit on the number of free passes so share (and share) away.


To reserve your seat for the Women in Exhibition Breakfast on March 31, contact Katina Rigall Zipay .

Now & Then with Harold Mintz

Harold Mintz Blog Post

A lot has changed in the exhibit industry over the past ten years. And Harold Mintz, a Classic Regional Sales Manager, has a unique perspective on those changes.


As many know, Harold took a trade show hiatus for ten years. What was common “back in the day” isn’t quite as common today, such as dedicated territories, show rooms, and modular wall systems. 

Read Harold’s thoughts about “What’s Different” in 2020 in the Trade Show Tales blog. 

Eco-Systems Sustainable by Classic Exhibits

Eco-systems Sustainable Designs Press Release

We’ve all seen the phrase, “New Look, Same Great Taste!” whenever companies refresh their packaging.  Effective January 1, Eco-Systems Sustainable has joined the Classic Exhibits Family. Same ECO products, designs, and people, just with new Classic packaging.


All the ECO kits are in Exhibit Design Search, and you now have access to the full Classic Design Team. See the press release in EXHIBITOR along with quotes from Kevin Carty and Colleen Crawford.

Shared Knowledge University

Shared Knowledge University June 2020

There’s no substitute for hands-on training and one-on-one interaction with your industry colleagues. Just ask the over 600 Classic Distributors who have attended Shared Knowledge University in Portland.

This year, the two-day training will be on June 15-16 (Monday and Tuesday). SKU includes morning sessions with Classic and our Strategic Partners and afternoon sessions at the Classic facility where you work with products like Gravitee, SuperNova, InCharg Charging Solutions, and Symphony. Plus amazing meals and entertainment.


For more information and to reserve a seat, contact Jen LaBruzza, Harold Mintz, or Tom Beard. See the video below for SKU highlights.

Click Here for More Information & to Register

Our Annual State of the Company Letter

Classic Exhibits, Annual State of the Company Letter

In case you didn’t see Kevin’s 2019/2020 State of the Company letter, here’s a link to download a PDF version. Topics included the 2019 sales roller coaster, custom projects, new additions to the sales team, and changes to Classic’s Customer Service Department, including the addition of Eco-System Sustainable into the Classic Family.

And while 2019 was exciting, we expect 2020 to be even more eventful as we continue to expand our rental offerings, launch the Symphony Portable line, and work on even more interesting projects ( although building the Millennium Falcon may be hard to top ).

Shared Knowledge University Video

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” ― Martin Luther King Jr.

Filter by Category

Filter by Year

Recent Posts

Trade Show Tips to the Beat of the 1970s

Taking care of business means taking care of your customers. Giving them your time and attention and always being courteous. It can all be done — or at least started — at trade shows. You want your customers to look at your booth and think that nobody does it better.

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

Trade Show Tips to the Beat of the 1960s

Eventually, you will find yourself at a trade show in Las Vegas. Before you hit the road, make sure your booth is up to the magic moment.

It’s time to consider a new exhibit, new graphics, and an updated approach to your trade show marketing. If you are truly honest with yourself, you know the same old song won’t attract customers.

If Hotels Were Run Like Trade Shows

If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, “Hi. I’d like a room for a week, perhaps longer.”

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

Trade Show Tips to the Beat of the 1950s

What’s the biggest mistake that exhibitors make? They wing it rather than plan. It could happen to you. Maybe you don’t know what to expect, or you just need a refresher. Here is some friendly trade show marketing advice with a few entertaining music videos along the way. Enjoy!

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.