| EXHIBITORLIVE 2015

Trade Show Blog

Lesson #715 – Your Best Teacher is Your Last Mistake.

Lesson #715 – Your Best Teacher is Your Last Mistake.

Tips from a Townie

It turns out that there are good things and not so good things to do in Las Vegas. I’ve done a few that should be kept on the down-low, like New Year’s Eve on the Strip or walking from the Stratosphere to Mandalay Bay (Trust me, get a cab!). With these follies in mind, I’ll share some “Things to Do” recommendations while at EXHIBITORLIVE.

The High Roller baby! It isn’t your average Ferris wheel. In fact, some Las Vegans get downright testy when you call it that. The High Roller is an observation wheel — the biggest in the world as a matter of fact. It stands at a whopping 550-feet-tall. That’s nine feet taller than the Singapore Flyer (who knew) and 107 feet taller than the London Eye (Take that you Lymies!). The High Roller is located in the heart of the Strip and is the focal point of the LINQ promenade. Once aboard the 40-passenger pod you will have 30 minutes to enjoy a cocktail and the view. Whether you choose to ride day or night, you will have spectacular views of the Strip, the valley and the mountains (see if you can spy some Red Rock’s to the west).

Groupon and Living Social run High Roller specials so make sure you check both sites before buying your tickets.

High RollerSome of you EXHIBITOR dinosaurs will remember the Imperial Palace. And you may even be wondering, “What the heck did they do with all of those sweet @$$ cars?” Well wonder no more!

The Auto Collection is still there at the LINQ with over 350 classic cars that span more than a century. It’s an auto enthusiast’s dream! And if you’ve never been or maybe it’s been awhile (15 years is really more than awhile. But who’s counting right?), it’s certainly worth a gander. And did you know that every single car is available for purchase? Even if you don’t have thousands of dollars to spare, you can stand by these beauties and snap as many pictures as you want, for FREE!

Speaking of FREE… Here are some great attractions that are just that… FREE!


1. The Aquarium at the Silverton – Located at the Silverton Hotel, South of Mandalay Bay on Blue Diamond Road and I-15, is an 117,000-gallon saltwater aquarium complete with Mermaids. While you’re there, take a stroll through Bass Pro Shop to round out the aquatic-themed adventure!

2. P3 Studio at The Cosmopolitan  – I LOVE The Cosmopolitan! And located on the third floor of The Cosmopolitan is a glass-walled artist studio featuring contemporary artists from around the world who create interactive artwork as part of a residency program. You can watch the artists from outside the studio or go inside, interact with the artist… maybe even help create a masterpiece. You can see P3 Studio’s artist-in-residence in action Wednesdays through Sundays, 6 p.m.-11 p.m.

3. The ‘Welcome to Las Vegas’ Sign – After hanging with mermaids and artists, you must stop at this 50-year-old iconic sign for a memorable photo op. I’m not going to lie, I was very relieved when they actually made a parking area for tourists to park and snap their pictures. Sure beats the heck out playing Frogger with the tourists trying to cross the boulevard. Stop, snap some selfies, and if a ‘GOOD’ Elvis is there, tip him $5 bucks to take your pic with him.

Roadrunner4. Ethel M Chocolate Factory & Botanical Cactus Garden – Last but certainly not least is this sweet factory located about a 15-minute drive east on Tropicana from the Strip. Forrest Mars Sr. (of M&Ms fame) opened this factory in 1981 and named it after his mother Ethel. There is a short tour that lets you see chocolate in the making through the factory’s windows. The factory store at the end allows you to sample and purchase these sweet confections. While you may think you can skip the Botanical Cactus Garden… DON’T! Featuring more than 300 types of cactus it also has a soft spot for me in that the first roadrunner I ever saw in the desert was in that cactus garden. Keep you’re eyes peeled! Wile E. Coyote must not be too far behind right?

In past years during EXHIBITOR you may have been in Vegas on Valentine’s Day and St. Patty’s Day. This year the first day of EXHIBITORLIVE will fall on March 2 – ‘Old Stuff Day.’ This is not a day to do the “same old” stuff however. This is for doing just the opposite. These suggestions may require a rental car, but I promise they will not leave you thinking you just did the “same old” stuff in Vegas.

NOT the Same Old Stuff in Las Vegas

1. Springs Preserve – This 180-acre cultural and historic attraction sits on the site of former natural springs that contributed to “Las Vegas” – the meadows in Spanish. It features many exhibits, a Botanical Gardens, trails and The Springs Café.

2. National Atomic Testing Museum – It captures all of the history, propaganda, and controversy of the nuclear tests that once took place only an hour away from Las Vegas. See 10,000 sq. feet of interactive displays, short films, timelines and much more. You can even test your own radioactivity!

Pinball23. Pinball Hall of Fame – Featuring a total of 141 pinball machines from the 1950s through the 1990s, including retro arcade games like Super Mario Brothers. The best thing of all? You can play every single one of them. Just remember to bring a pocketful of quarters.

I’m sure there are things that I’ve missed or left off on purpose because you guys will be asking me these questions again in November 2015 for EDPA Access. Please don’t be shy, share your ideas or favorites for either list!

I’m really looking forward to seeing everyone at this year’s show. Remember: registration for ExhibitorLIVE is now OPEN! Click here to access registration and receive an Exhibits Only pass courtesy of Classic Exhibits.

And in case you missed it, here’s my Where to Eat in Las Vegas during EXHIBITOR blog post.

Jen LaBruzza
Western Regional Manager (and Vegas Local)
jen@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

[subscribe2]

Filter by Category

Filter by Year

Recent Posts

What Cats Can Teach Us About Trade Shows

We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.

Who is Our Biggest Trade Show Competitor?

Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.

The 3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

People’s Almanac of Trade Show Knowledge

We all love working with an informed client about trade shows and trade show marketing. They ask our advice. We give it. Sometimes we state facts. Sometimes we offer opinions. And sometimes, we should send them to an expert.

Life as a Traveling Sales Representative

Snake Oil Salesman or Snake Charmer. The traveling salesman has always had slightly negative, slightly shady reputation. If you’ve ever seen The Music Man, particularly the opening scene on train, you’ll know what I mean. I would like to think business has changed from the days of the “snake oil salesman” to what we now refer to as a “manufacturer’s rep.

10 Online Tools for Classic Exhibits Distributors

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

Top 12 Trade Show Bad Habits

All animals, humans included, are creatures of habit. We learn how to survive, then follow those routines day after day. Trade shows are no different. Exhibitors and attendees find their safe space and get comfortable: same shows, same people, same message.

Your Trade Show Marketing in 2026

When it comes to trade shows, many exhibitors don’t have a detailed plan on how to market their company. They purchase a display, which they think is the key to a successful show. Your exhibit may be the star of the show but it’s only one element in a comprehensive strategy.

IMEX America Hosted Buyer Lounge (Condensed Version)

IMEX America 2025 brought together 17,633 participants, including more than 6,000 buyers from 75 countries, reinforcing the event’s position as a high-value marketplace for the global meetings industry. At the center of this ecosystem was the CORT Events’ Hosted Buyer Lounge, designed as a dedicated environment.

40 Weird Things You Do @ Trade Shows

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.