Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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Recent Posts

SKU-Tastic!: Word on the Street — May 18th-May 22nd

Last week was not your normal May at Classic Exhibits. Why?

We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session.

This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree.

Join Us @ 2015 Red Diamond Congress

You are cordially invited to the 2015 Red Diamond Congress from July 20-22 in Quincy, MA. The RDC provides education, information, and networking opportunities for Exhibit and Event Marketers Association members and industry colleagues. It also explores new models, new methods, and new practices for the entire community of exhibit and event industry professionals.

Classic Exhibits is proud to be an official sponsor of the Red Diamond Congress. Should you have any questions, please contact Jim Wurm at E2MA (jimwurm@e2ma.org) or feel free to email or call me, Mel White, at Classic Exhibits. See you there!

Inline Exhibit GiftCard Promotion

Earn GiftCards this summer from Classic Exhibits. The Gimme the GiftCard promotion includes all inline exhibits sold between May 18 and July 31. Classic Distributors earn $25 for every $1000 wholesale on inline orders. Choose from hundreds of retailers at www.giftcardmall.com. See details for an exclusions, such as rentals.

All Eco-systems Sustainable Inlines/Islands are on SALE!

Vacation is two weeks away… for your kids! BUT you still have to go to work, punch the clock, and sell displays. It’s never easy this time of year, but our friends at Eco-systems have a solution. In May, June, and July, all inlines and islands are on sale. Plus, you can win cash. As in $111. See the details and contact Matt Wish (matt@ecosystemsdisplays.com) for a version you can email to your client database.

Hidden Gems in Exhibit Design Search

With over 1400 kits in Exhibit Design Search, some magnificent designs simply get lost in the shuffle. It happens… but it’s still sad. So we asked our experts — the project managers, designers, and territory managers from Classic Exhibits and Eco-systems Sustainable — to select designs they felt should get more “street cred.”

YOUR Invisible, Inc.: Word on the Street — April 13th thru April 17th

We recently welcomed several new, very talented employees to the Classic Family. And as is our custom, Mel and I sit down with these employees to check-in and see how things are going after about a week of training and immersion.

During this time, we take the opportunity to talk about “Who Classic is” both internally as well as externally to our customers/partners. In that discussion, we use the term “Invisible Inc” quite often. It’s a phrase that was spawned from our participation in EDPA ACCESS Meetings.

4 Basic Trade Show Tips — The Bare Minimum

Even if you majored in marketing, you probably learned diddly squat about trade show marketing in your classes. Which is sad since trial and error is very, very expensive at a trade show or event.

Cool Technology at EXHIBITORLIVE 2015

I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I ”see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology.

100 Trends to Watch in 2015 from JWT Intelligence

As a faithful reader of the Trade Show Tales blog, you’ve probably wondered, “Why hasn’t Classic posted the link to the JWT Intelligence 2015 Trends Watch?” Perhaps, the Brogawear trend scared me just a little (yep, yoga-wear for men).

The Third Time is… “Charming.”‘re a Fab 50 Again!

Event Marketer announced their 2015 Fab 50 Fabricators serving the North American event and exhibit industry. For the third year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.

John Zipay Joins the Classic Exhibits Executive Team

Classic Exhibits Inc. announces the addition of John Zipay to the Classic Exhibits Executive Team. John will serve as the General Manager for Exhibits Northwest.

John has an extensive background in operations, sales, and marketing within the trade show industry. Over the past ten years, John progressed rapidly from I&D to account manager and then from VP of Operations to General Manager.

Myanmar in Photos (January 2015)

Recently, a work colleague went to Myanmar for two weeks. He started in Yangon (Rangoon), spent a few days there, and then took a week-long river cruise on the Irrawaddy to Mandalay. As you know, Myanmar has largely been a closed society until a few years ago, so tourism was limited.

We thought you might enjoy seeing some of his photos. He took hundreds, but I’ve limited it to 42. There are no descriptions, so you’ll need to use your imagination. Click on any photo to scroll through the entire gallery.