100 Trends to Watch in 2015 from JWT Intelligence

Trade Show Blog

As a faithful reader of the Trade Show Tales blog, you’ve probably wondered, “Why hasn’t Classic posted the link to the annual JWT Intelligence Trends Watch?” Perhaps, the Brogawear trend scared me just a little (yep, yoga-wear for men).

Broga

Did you know that millennials are drinking less alcohol than their parents? Or that South Korea may be the next epicenter of cosmetics? Or that Me Branding reflects the next wave in personalization? Or that the tin can has suddenly become hip again as upscale packaging? Lots more, including Bone Broth, the New Hot Beverage. Yikes.

https://www.jwtintelligence.com/the-future-100/#axzz3OXVB5ToM

Bone

According to JWT Intelligence, “In our ninth annual forecast of trends for the near future, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.”

  • Immersive Experiences
  • Do You Speak Visual?
  • The Age of Impatience
  • Mobile As a Gateway to Opportunity
  • Telepathic Technology
  • The End of Anonymity
  • Raging Against the Machine
  • Remixing Tradition
  • Proudly Imperfect
  • Mindful Living

Read more: https://www.jwtintelligence.com/the-future-100/#ixzz3UPdQ2NZk

Enjoy.

–Mel White
https://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com

Filter by Category

Filter by Year

Recent Posts

Trade Show Logistics Checklist: Shipping, Storage, and Installation

When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.

How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

Trade Show Tips to the Beat of the 1990s

As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.

Trade Show Tips to the Beat of the 1980s

What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.