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Trade Show Blog

Classic Webinar Series

Classic Exhibits asked industry experts to share their insider knowledge in five FREE webinars. Register for one or all five. Sessions are limited to 100 attendees so register NOW!

WEBINAR #1 | The 3 Biggest Secrets to Communicating with Marketing 

Lisa Apolinski from 3 Dog Write conducts a webinar on communicating with Marketing

Tuesday, April 14 @ 10 am PST / 1 pm EST

Join Lisa Apolinski from 3 Dog Write to explore the 3 Biggest Secrets to Communicating with Marketing. With the current economic crisis, effective communication with marketing is more important than ever.

This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.

See www.3dogwrite.com for more information.

WEBINAR #2 | The Symphony Portable Display —Features, Benefits, and Q&A

The New Symphony Portable Display System -- Features, Benefits, and Q&A Webinar

Friday, April 17 @10 am PST / 1 pm EST

Discover what makes the Symphony Portable Display truly remarkable. This will be an interactive webinar, devoted primarily to answering your questions about the NEW Symphony Display System. Send your questions in advanced to mel@classicexhibits.com.

Interested in receiving a $150 retail discount on your first Symphony order? Before the webinar, watch the Symphony Features and Benefits video. Send your answers to the questions below to mel@classicexhibits.com.

Remember, you must answer the questions BEFORE the WEBINAR.

  1. Is Symphony a single or double-sided display?
  2. How long was Symphony in development?
  3. How many Symphony freestanding counters are there? 7, 11, 8, or 3
  4. Which monitor sizes can Symphony support? 24”, 32”, 42”, or All Three
  5. What one word perfectly describes Symphony?

WEBINAR #3 | Don’t Get Tripped Up! Trade Show & Event Flooring Trends

Brumark Webinar -- Don't Get Tripped Up! Flooring trends

Tuesday, April 21 @ 10 am PST / 1 pm EST

Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees.

In this webinar, Brumark will show you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors. Run don’t walk to register for this webinar.

WEBINAR #4 | Ask Emilie Barta | Practical, No-Nonsense Advice about Virtual Events

Emilie Barta answers questions about virtual events

Thursday, April 23 @ 10 am PST / 1 pm EST

Need to pivot to virtual events and don’t know where to begin? Ask Emilie anything!

Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A webinar, virtual event expert, Emilie Barta, will answer your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online!

Send your questions in advance to hireme@emiliebarta.com. See www.emiliebarta.com for more information.

WEBINAR #5 | CORT Events | Top Event Design Trends in a New World

CORT Events reviews top design trends

Tuesday, April 28 @ 10 am PST / 1 pm EST

Join Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, for a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings and events world.

We’ll discuss how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.

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Becoming Bigfoot at EXHIBITORLIVE

“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.