Why Sustainability Should Be Your Key Sales Differentiator
Sustainability can create a selling advantage. The subject of sustainability may not be something you lead with in a presentation, but it might be the added benefit that could spark interest and make you stand out from your competitors. If everything is equal between you and a competitor in the mind of your client, then sustainability might be what wins you the project.
Women In Exhibitions ~ 2nd Annual Breakfast Event
The 2nd Annual Women In Exhibitions Breakfast will be held at EXHIBITORLIVE in the Connection Zone, February 26, 2019 from 8-10 am. This once a year opportunity brings women in the Exhibition and Event industry together to discuss challenges and success strategies, network with peers, and make new contacts.
Visit Us During Strategic Partner Hours at EXHIBITORLIVE
One of the best decisions EXHIBITOR ever made was creating Strategic Partner Hours from 10-11:30 am on Tuesday and Wednesday. We enjoy meeting with our Distributor Partners and Vendors during those times because it offers uninterrupted sessions to discuss your business and how Classic Exhibits can assist in your success.
What to Expect from Classic Exhibits at EXHIBITORLIVE
As you know, we participate in EXHIBITOR primarily to meet with our Distributor Partners. In other words — YOU. And while end-users visit us as well and we pass those leads along after the show, we are committed to spending as much time as possible with our distributors.
Display History — Portable Pop-Up Display
My first job in the trade show industry was with a pop-up display manufacturer in the mid-1990s. By then, there were half a dozen major manufacturers.
An Interview with Jen LaBruzza, the National Sales Manager of Classic Exhibits
Jen LaBruzza shared her thoughts on the trade show industry and Classic Exhibits in the interview below.
2018/2019 Annual State of the Company Letter by Kevin Carty
The Classic Exhibits 2018/2019 Annual State of the Company Letter by Kevin Carty with news about training, new products, and industry trends.
An Interview with Tom Beard, National Sales Manager of Eco-Systems Sustainable Exhibits
Eco-Systems Sustainable Exhibits has always been a leader in responsible trade show exhibiting. From the very beginning, they focused on combining green materials with affordable upscale design. They believe that a booth doesn’t have to look “crunchy” to be green. It simply has to be sustainable.
Free Exhibit Hall Pass to 2019 EXHIBITORLIVE
Get a Free EXHIBITORLIVE Hall Pass with Promo Code 4044. Compliments of Classic Exhibits and EXHIBITOR Magazine. See registration link: https://www.exhibitoronline.com/live/2019/exhibithall.asp.
An Interview with Jim Shelman, GM of Classic Rental Solutions
Trade Show Rentals have undergone a seismic shift not only in design but also in sales. And, this trend will continue in 2019 and beyond. This week, we chatted with Jim Shelman, the General Manager of Classic Rental Solutions. So what should you expect as an exhibitor or a Classic Exhibits Distributor Partner? More of the same, which is a VERY GOOD THING.
Filter by Category
Filter by Year
Recent Posts
Alaskan Cruise Photos
Several weeks ago, Cynthia Geddis, a Project Manager in our Customer Service Department, took a seven-day Alaskan cruise from Seattle on the Princess Line with her husband. For those who have never been on an Alaskan cruise, we thought you might enjoy seeing photos.
Yes, it’s a bit like you would would expect — eagles, glaciers, fiords, icebergs, totem poles, etc — but her photos take the expected and make them unexpected. Excellent shots of Mendenhall Glacier, Ketchikan, Skagway, shy whales, and some freaky big crabs. Our thanks to Cynthia for sharing these with us.
A BRILLIANT Video about the Trade Show Service Desk. Very Funny!
They Did It Again!
Another spectacular video from the folks at TS Crew. Pass it along. It should seriously go viral. That’s how good it is. Well done guys and gals. I’m already sharpening my pencil for you to win an Eddie Award for outstanding marketing at EDPA in November. “Costman” — What a hoot!!!!
Sacagawea 100-Day Guarantee (Seriously!)
Effective immediately, Sacagawea, our most popular portable hybrid display, comes with a 100-Day Guarantee. Yes, that’s our promise. “You’ll Love It — Or We’ll Take It Back.” Fill it with gas, rev the engine, and drive it around the block a couple of times at a trade show. There’s never been a “Love It” return policy for a tradeshow display… until now.
Introducing the NEW Unbranded Exhibit Design Search
Most Classic Exhibits distributors have the branded version of Exhibit Design Search (EDS), but some tap into our unbranded EDS websites. Many of you may be unfamiliar with the unbranded versions. These sites have the same features as your branded EDS site except the communication tools — Contact Us, Share, and Request a Design — point to Classic Exhibits. Why? Because they have to point somewhere.
Last week, the two Unbranded Versions were updated with larger images, a revised menu, and some interesting animations. To see the two versions — one with and one without prices — click on the links below.
‘s? Mullets, Trapper Keepers, Pagers, and Rentals
Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases since the recession. It’s a hot topic. What surprised me was the perception and the language used to define the exhibit rental landscape.
You would think the sales numbers would prompt a new approach. Yet, many industry professionals are still using assumptions that are — frankly — antiquated. What do I mean by that? Allow me to share the conversation.
Top 50 Trends Affecting Trade Shows and Events in 2015
GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in trade shows and events. The trends are divided into four categories: Budgeting and Planning, Marketing, Technology, and Design. It’s short — only six pages if you exclude the GES ad — and it’s worth sharing.
SKU-Tastic!: Word on the Street — May 18th-May 22nd
Last week was not your normal May at Classic Exhibits. Why?
We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session.
This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree.
Join Us @ 2015 Red Diamond Congress
You are cordially invited to the 2015 Red Diamond Congress from July 20-22 in Quincy, MA. The RDC provides education, information, and networking opportunities for Exhibit and Event Marketers Association members and industry colleagues. It also explores new models, new methods, and new practices for the entire community of exhibit and event industry professionals.
Classic Exhibits is proud to be an official sponsor of the Red Diamond Congress. Should you have any questions, please contact Jim Wurm at E2MA (jimwurm@e2ma.org) or feel free to email or call me, Mel White, at Classic Exhibits. See you there!
‘s Waldo at the Trade Show!
Where’s Waldo at a Trade Show? @Pink Unicorn Comics? Nope. @Petting Zoo? Nope. @Zombie Killing Workshop? Perhaps.
| Inline Exhibit GiftCard Promotion
Earn GiftCards this summer from Classic Exhibits. The Gimme the GiftCard promotion includes all inline exhibits sold between May 18 and July 31. Classic Distributors earn $25 for every $1000 wholesale on inline orders. Choose from hundreds of retailers at www.giftcardmall.com. See details for an exclusions, such as rentals.
All Eco-systems Sustainable Inlines/Islands are on SALE!
Vacation is two weeks away… for your kids! BUT you still have to go to work, punch the clock, and sell displays. It’s never easy this time of year, but our friends at Eco-systems have a solution. In May, June, and July, all inlines and islands are on sale. Plus, you can win cash. As in $111. See the details and contact Matt Wish (matt@ecosystemsdisplays.com) for a version you can email to your client database.
‘s Free!
As a designer, how often are you asked to reinvent the wheel while the clock is ticking? What if that pressure had to do with redesigning a kit from Classic’s award-winning Exhibit Design Search? Classic Exhibits has the cure. We will give you, yes give you, free of charge, our model files.
What Not to Eat in Your Trade Show Booth
Trade show experts tell us to never eat in the booth. It’s bad etiquette. From my experience, this arbitrary “food rule” is specific to North America. For example, at EuroShop, there was food everywhere, whether served to attendees or eaten by staffers. It’s time we dispense with this food hypocrisy. People are going to eat, so let’s agree on some guidelines. Some food is appropriate. Others not so much. Here are my suggestions of food never to eat/serve in your booth.
| The Truth about Trade Show Flooring
The labor experts at TS Crew struck gold again with another video about the ins and outs of trade show I&D. This one focuses on flooring, aka “The Truth about Trade Show Flooring.” It’s a great primer for, well, just about anyone who has struggled with planning and understanding the steps necessary for a seamless carpet install.
Hidden Gems in Exhibit Design Search
With over 1400 kits in Exhibit Design Search, some magnificent designs simply get lost in the shuffle. It happens… but it’s still sad. So we asked our experts — the project managers, designers, and territory managers from Classic Exhibits and Eco-systems Sustainable — to select designs they felt should get more “street cred.”