Email Apocalypse - The Joys of Technology

Bunnies and Bounce Houses

As a Classic Distributor, you know — or can probably guess — that the past two weeks have been nothing close to Bunnies and Bounce Houses around here. Why? Because our entire computer server/network came to a loud crash around April Fools Day.

But the joke was not a joke. It really happened. Our systems puked. And while we were able to recover our Accounting and CRM systems quickly, our email system struggled. Actually, our email flat-out died. And as you can all relate, there is never enough adult diapers in the room to prepare you for a total loss of information and connectivity.

Gross I know. Sorry.

Well, the good news is that we have a solid disaster back-up plan that enabled us to recover all but three days of email and communications. And along the way, through the implementation of various hotspot, working from home, and good old-fashioned handwriting solutions, we were able to press through the mess and complete orders and quotes. And through this painful email apocalypse, we implemented a significantly better solution for our network setup.

But man oh man. This couldn’t have happened at a worse time! It’s freaking April in the trade show industry! One of the three busiest months of the year for us historically. This year is no exception. But again, we are looking to the future now, and I’m not going to dwell on the evenings that I set my alarm to go off once every 90 minutes to check in with the IT folks to see how the recovery was going and answer questions that they had along the way. NOPE, not going to focus on that at all.

Happy Happy Clouds

We are officially a cloud-based communications business as of last Monday. Our Accounting, Purchasing, and Order Entry software will stay on local servers at Classic. But all our emails are now cloud-based, and we have implemented a better protocol for email, storage, etc.

So, our apologies and our thanks to you, our wonderful customers, for your patience over the past two plus weeks. I honestly did not get one complaint. Which was appreciated. And if you had complained, I would have probably left you a burning bag of poo on your doorstep. What can I say. I was a little moody. 🙂

And thanks to our staff for their patience. Once again, I am proud and impressed by your professionalism and perseverance.

So, back to work on our fancy and now very speedy and reliable network.

Hope you have a great weekend with your families. I know I will… finally!

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Does Your Trade Show Exhibit Have To Be Clever?

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What Cats Can Teach Us About Trade Shows

We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.

Gravitee One Step — The World’s Easiest Modular Wall System

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What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

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Life as a Traveling Sales Representative

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10 Online Tools for Classic Exhibits Distributors

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Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

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Email Apocalypse — The Joys of Technology

Bunnies and Bounce Houses

Happy Happy Clouds