Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EXHIBITORLIVE 2021 Edition

EXHIBITORLIVE 2021 Edition

Just Get Me on a Plane! Thirty-two months have passed since EXHIBITORLIVE 2019… Nearly three years. We understand not everyone will be attending for a variety of logistical, financial, and personal reasons. And that’s OK. For those who will be in Las Vegas, either as an attendee or an exhibitor, let’s connect – before, during, or after show hours. The Classic EXHIBITORLIVE team will be Kevin...

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Top 15 Essential Exhibit Design Questions

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

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Free Exhibit Hall Pass to 2019 EXHIBITORLIVE

Get a Free EXHIBITORLIVE Hall Pass with Promo Code 4044. Compliments of Classic Exhibits and EXHIBITOR Magazine. See registration link: https://www.exhibitoronline.com/live/2019/exhibithall.asp.

An Interview with Jim Shelman, GM of Classic Rental Solutions

Trade Show Rentals have undergone a seismic shift not only in design but also in sales. And, this trend will continue in 2019 and beyond. This week, we chatted with Jim Shelman, the General Manager of Classic Rental Solutions. So what should you expect as an exhibitor or a Classic Exhibits Distributor Partner? More of the same, which is a VERY GOOD THING. 

2018 Odyssey Foods Custom Island Exhibit

While there were many exciting projects in 2018, the custom Odyssey Foods Island for Exhibits Northwest, Inc. was one of our favorites. The “Wow!” factor is off the charts.  The exhibit debuted at Seafood Expo North America 2018. 

EXHIBITOR Portable Modular Awards

Every year since 2014, EXHIBITOR Magazine honors design excellence in portable, modular, and system exhibits with the Portable Modular Awards (PMAs).

An Exhibit Design Search Video by the TradeshowGuy

Tim Patterson at TradeshowGuy Exhibits created an EDS tutorial video which he posted on YouTube. He will use it as a sales and marketing resource for existing and potential clients, but just having it on YouTube will also increase the exposure of his company. It’s a straight-forward video and very effective. See for yourself. 

Misleading Online Prices for Trade Show Displays

Many online display websites are masters at enticing buyers with crazy low prices, which on further investigation are not quite as “cheap” as they seem. Then, there’s quality, warranty, and customer service questions to consider as well. 

The Rules have Changed at Trade Shows

You know the rules: #1. Never eat or drink in your trade show booth and #2. Don’t stare at your cellphone while on the show floor. It makes sense, mostly. But it’s 2018, Dude. There’s gotta be a middle ground

NAB Show Introduces an Updated Pricing Model

Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. Let’s review those changes because they are a huge step in the right direction for our industry.

Updated Design Policies — Effective January 2019

Effective January 2019, we will charge for creative exhibit design based on the schedule below. The procedure is meant to be simple and straightforward with a reasonable upfront charge for both purchase and rental designs.

Recent LED Fabric Lightboxes for Trade Shows

It’s “The Unofficial Year of Lightboxes.” Most exhibit orders have LED lights — in a tower, backwall, counter, accent, or stem light. Not all all lightboxes are equal, but what is true is that the fabric, the printing, and the LED lights have gotten better