Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Katina Rigall Zipay Named EDPA’s Designer of the Year

Katina Rigall Zipay Named EDPA’s Designer of the Year

by | Dec 8, 2020 | , , , ,

Katina Rigall Zipay was presented with the EDPA Designer of the Year Award at the EDPA ACCESS Conference in San Antonio on December. 2. The award acknowledges a “designer who works diligently to enhance the professional standards of experiential/exhibit designers, contributes their talents, creativity and personal time to bring innovation to experiential/exhibit design.” As the Creative Director...

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The “Why” Can Greatly Impact the “How” in Exhibit Design

Several weeks ago, we shared 15 Essential Exhibit Design Questions. These are questions every designer should ask their client before designing the ideal trade show display. In response to the blog post, a designer sent me an email. He wrote,

“Here are a few questions we always ask. If the client walks in just thinking about the nuts and bolts of the project they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.”

Kevin Carty — Video Update October 2017

In this video vlog, Kevin shares his thoughts about fall business, Shared Knowledge University, Classic Rental Systems, and EDPA Access (in late November). It’s been an exciting fall season at Classic Exhibits with increased orders and a HUGE bump in custom builds.

What Makes a Custom Exhibit a Custom Exhibit?

When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid. Is it based on materials, project dollar size, or who builds it? Is it an original design, not one based on prior concepts? Or does it matter as long as your client views it as custom?

What Motivates Trade Show B2B Buyers to Buy

Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.

Brainstorming with Clients on a Whiteboard Bistro Table

Purpose1, a Classic Exhibits distributor in Harrisburg, PA, recently purchased an MOD-1432 Bistro Charging Table for their showroom. Although most charging stations are branded with a graphic, they chose a whiteboard laminate. Why? I’ll let Dan Liberatore, the president of Purpose1, explain:

NEW Rental/Purchase Price Feature in Exhibit Design Search

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question… but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries.

EDPA Exhibition and Events Industry Labor Rates Survey

The 2017 EDPA Labor Rate Survey tracks the advance order rates charged to corporate exhibitions in major U.S. and Canadian cities at exhibitions, conventions, and corporate events. The rate sources are general service contractors, show producers, and venue order forms.

Two New Project Management Superstars at Classic Exhibits

We are delighted to announce two additions to Classic Exhibits: Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.

Online Sales and Marketing Tools — Summer Sales Tips #9

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

Visionary Designs Exhibits — Summer Sales Tips #8

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

iPad and Surface Tablet Stands — Summer Sales Tips #5

Microsoft and Apple have transformed the humble tablet into a wannabe laptop with improved hardware and software. And, there are predictions that iOS 11 will propel the iPad even further in that direction. No company has more solutions for trade shows and events than Classic Exhibits.