EuroShop 2023 Day 1 — Photos and Video
Kevin Carty, Katina Rigall Zipay, and Jen LaBruzza are in Dusseldorf, Germany this week at EuroShop 2023. While there, they are taking photos and videos to share with the Classic Distributor Network. Below are photos from Day 1 along with a short video from Katina about design trends. For more photos and videos, check back on Tuesday and Wednesday. If you would like to attend a Design Trends...
Trade Show Material Handling and Labor Rate Survey
By Jessica Sibila, Executive Director, The Exhibitor Advocate The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA...
A Different Take on Generational Marketing
Here's an opinion that generally gets me a lot of feedback. Ready? I don’t see that much difference between these named “generations.” I believe that people are basically people, and they’re not that different from one generation to the next in their basic behaviors. It’s the tools they have to manifest their behaviors that make things seem different. Rama Beerfas, Lev Productions Here are some...
Are We Asking Exhibitors the Wrong Questions?
Goals? Objectives? Or Something Else. Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows. He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His company’s trade show ROI was terrible. Not surprisingly, his company didn’t have clear trade show objectives or a pre-show or post-show...
Industry Veteran Gina Porcaro Joins Classic Exhibits
Kevin Carty with Gina Porcaro NEW Regional Sales Manager Gina Porcaro Classic Exhibits is proud to announce that respected industry veteran Gina Porcaro has joined the company. Gina will serve as the Regional Sales Manager responsible for Michigan, Ohio, Pennsylvania, New York, New England, and Eastern Canada. Gina started in the print industry in 1995 where she worked as a production artist for...
The History and Benefits of Trade Show Fabric Graphics
If you’ve attended trade shows for more than 10 years, you’ve seen trade show graphics change dramatically. Not so long ago, laminates and direct print graphics were the default choice. Not now. Large print fabric graphics, either dye-sublimated or direct print on fabric, represent 80-90% of all graphics on the show floor. It makes sense. The color vibrancy and clarity have improved...
What Bigfoot Can Teach Us about Trade Shows
Sasquatch is no seven-foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest.
One Thousand Seven Hundred and Forty-one Miles w/ Harold Mintz
Notes from Visiting Classic Distributors in December
The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
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