Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

”re Serious.

”re Serious.

by | May 10, 2021 | , ,

It’s January. The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI. And, no matter how much we coach them, there’s always a few marketing managers who just don’t get it. They buy cheap, basic displays, don’t do any pre-show marketing, bring the wrong staff, and then take a cavalier approach to show leads. Their results suck and they wonder why.

read more
The Rent vs. Buy Debate for Trade Show Exhibits

The Rent vs. Buy Debate for Trade Show Exhibits

by | Apr 20, 2021 | ,

If price was the only criteria for a trade show exhibit, then most exhibitors with a full show schedule would probably buy their display. Or would they? Let's explore this topic with three examples showing both rental and purchase prices from Classic Exhibits and Classic Rental Solutions. Example #1 The RE-1081 (rental) and VK-1356 (purchase) are identical backlit displays with a charging...

read more

Recent Posts

SEGUE Sunrise Simple Summer Specials

Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19

New Unbranded “Under” Brochures

Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.

What It’s Like to Rent from Classic Rental Solutions

Renting a trade show exhibit reminds me a twenty-year span where I would go on shopping sprees for business clothes. I always shopped at the same Nordstrom store in Portland, and Pam in the Men’s Suits Department helped me every time. Once I became confident with her guidance and direction, I had no reason to ever consider shopping anywhere else.

Fast Food, Banner Stands, and Trade Show Exhibits

Trade show displays are a lot like restaurants. There are fast food displays and fine dining exhibits. Where you eat and the exhibit you purchase depends on your budget, your taste preferences, and your priorities.

Harold Mintz Joins the Classic Family

Classic Exhibits Inc. announces the addition of Harold Mintz to the Classic Family. As a Regional Sales Manager, Harold will work alongside Jen LaBruzza, the National Sales Manager, to enhance and build the Classic Distributor Partner Network throughout North America.

| Mentoring Opportunities

Our thanks to everyone who supported the 2nd Annual Women in Exhibitions breakfast at EXHIBITORLIVE. It was a huge success! Attendance increased from 100 in 2018 to 150 in 2019.

Why Sustainability Should Be Your Key Sales Differentiator

Sustainability can create a selling advantage. The subject of sustainability may not be something you lead with in a presentation, but it might be the added benefit that could spark interest and make you stand out from your competitors. If everything is equal between you and a competitor in the mind of your client, then sustainability might be what wins you the project.

Women In Exhibitions ~ 2nd Annual Breakfast Event

The 2nd Annual Women In Exhibitions Breakfast will be held at EXHIBITORLIVE in the Connection Zone, February 26, 2019 from 8-10 am. This once a year opportunity brings women in the Exhibition and Event industry together to discuss challenges and success strategies, network with peers, and make new contacts.

Visit Us During Strategic Partner Hours at EXHIBITORLIVE

One of the best decisions EXHIBITOR ever made was creating Strategic Partner Hours from 10-11:30 am on Tuesday and Wednesday. We enjoy meeting with our Distributor Partners and Vendors during those times because it offers uninterrupted sessions to discuss your business and how Classic Exhibits can assist in your success.