Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Do You Understand the New and Impulsive B2B Buyer?

Do You Understand the New and Impulsive B2B Buyer?

by | Sep 9, 2023 | ,

I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.

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A Glimpse Into Classic’s Production Capabilities

It’s a New Year and time for resolutions. This year, my #1 resolution is to do a better job of communicating Classic Exhibits’ custom and custom modular production capabilities. That way, I don’t have to roll my eyes when you visit our shop and say, “Oh, I didn’t know you did that!”

Join Kevin Carty (Virtually) at EXHIBITORLIVE 2021

If you’re not attending EXHIBITORLIVE, Classic Exhibits still wants you to experience it. On Tuesday, November 2, Kevin Carty will host a live one-hour virtual tour at 10 am PST/1 pm EST. You’ll see the Classic booth, chat with some interesting guests, and walk the floor.

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

10 Days in Review – The Trade Show Industry in Recovery

This recovery process is just beginning. My compliments to those industries pressing forward safely and not abandoning ship on their events. Part of our overall recovery as a country requires that we get back to business sooner rather than later. I applaud those taking the proper precautions to hold and participate in trade shows and events.