Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits and the Experiential Marketing Summit

Classic Exhibits and the Experiential Marketing Summit

by | Apr 7, 2025 | ,

Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...

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EXHIBITOR Find It Top 40 Exhibit Builders

EXHIBITOR Find It Top 40 Exhibit Builders

by | Apr 3, 2025 | ,

Classic Exhibits was honored by EXHIBITOR Magazine once again. If that sounds like we're ungrateful, nothing could be further from the truth. Here's why... Since 2018, EXHIBITOR has recognized the Top 40 best exhibit producers in the industry. According to Emily Olson, editor of EXHIBITOR magazine, “the competition, now in its eighth year, serves as a sort of Good Housekeeping Seal of Approval...

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The Facts About Trade Show Crates & Shipping

The Facts About Trade Show Crates & Shipping

by | Mar 21, 2025 | , , ,

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

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Recent Posts

A Guide to Silicone Edge Graphics for Trade Shows

Fabric graphics dominate as the primary graphic medium for trade shows. Largely for three reasons:  (1) They’re lightweight, (2) Relatively indestructible, and (3) Are available in large formats up to 10 to 16 ft. wide.

A Guide to Mastering Trade Show Logistics

Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.

Contemporary, Sustainable Trade Show Displays

Classic Exhibits has been designing and building contemporary, sustainable trade show displays through our ecoSmart line since 2007. No one in the exhibit industry has a longer or larger investment in sustainability than Classic.  

Classic Exhibits Products + Services Summary Sheet

For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.

Custom Trade Show Displays: A Marketing Must-Have

You’re in the market for a custom trade show display. While searching, you may have seen phrases like Custom Trade Show Exhibits, Custom Trade Show Booths, or  Custom Trade Show Stands. Is there a difference between an exhibit, a booth, and a stand?

Your Guide to Designing a Custom Trade Show Booth

So, you’re considering a custom trade show exhibit. Start by keeping an open mind about what a “custom trade show exhibit” is. There’s often an assumption that it’s large or expensive or heavy or complicated. And, it can be all of those, but it doesn’t need to be.

Do You Understand the New and Impulsive B2B Buyer?

I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.

Building a Trade Show Booth: A Professional’s Guide

If there’s one “truism” in trade show marketing, it’s that experience matters and mistakes are costly. You’ll avoid the most common pitfalls by conducting research online, asking questions early and often, and working with a trade show professional.