Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Facts About Trade Show Crates & Shipping

The Facts About Trade Show Crates & Shipping

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

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15 Tips for a Successful Trade Show Installation & Dismantle

15 Tips for a Successful Trade Show Installation & Dismantle

Successful Installation & Dismantle Planning ahead will save you time and money on your next setup. More often than not, preventable snags slow down installations on the show floor. Here’s a list of ten tips that will help avoid those common obstacles that can waste time and drive labor costs through the roof. As you’ll see, there’s a theme here — PLAN AHEAD . . . and you’ll probably come in under budget!

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Peek-a-Booth Webcams

Peek-a-Booth Webcams

Classic Exhibits provides Distributors with live video to review their projects using the Peek-a-Booth webcams. Occasionally, we’re asked about that level of transparency, but we believe it’s important to Classic Distributors (and their clients) to preview their projects. It’s also a reflection of Classic’s Shared Success culture.

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Contemporary, Sustainable Trade Show Displays

Classic Exhibits has been designing and building contemporary, sustainable trade show displays through our ecoSmart line since 2007. No one in the exhibit industry has a longer or larger investment in sustainability than Classic.  

Classic Exhibits Products + Services Summary Sheet

For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.

Custom Trade Show Displays: A Marketing Must-Have

You’re in the market for a custom trade show display. While searching, you may have seen phrases like Custom Trade Show Exhibits, Custom Trade Show Booths, or  Custom Trade Show Stands. Is there a difference between an exhibit, a booth, and a stand?

Your Guide to Designing a Custom Trade Show Booth

So, you’re considering a custom trade show exhibit. Start by keeping an open mind about what a “custom trade show exhibit” is. There’s often an assumption that it’s large or expensive or heavy or complicated. And, it can be all of those, but it doesn’t need to be.

Do You Understand the New and Impulsive B2B Buyer?

I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.

Building a Trade Show Booth: A Professional’s Guide

If there’s one “truism” in trade show marketing, it’s that experience matters and mistakes are costly. You’ll avoid the most common pitfalls by conducting research online, asking questions early and often, and working with a trade show professional.

Trade Show LED Lighting: Bright Ideas & Examples

Light Emitting Diodes (LED) have transformed trade show exhibits. For the better. Not long ago, LED trade show lighting was a luxury, reserved for expensive island displays or tech companies with unlimited budgets. Now, LED lights are everywhere.

Watermelon Seed Spitting Contest and BBQ Potluck

Classic BBQ and Watermelon Seed Spittin’ Contest. It was a summer day like any other… until it wasn’t. So many questions… “I’ve never done this before. How am I supposed to spit?”

My First Seven Months at Classic Exhibits

It’s hard to believe I’ve been with Classic Exhibits for seven months (although I feel like I’ve been here for years). Thankfully, it’s been a smooth transition and everything that I hoped it would be and more!

Summer Savings on ecoSmart Sustainable Inlines and Islands

EcoSmart Summer Savings. Fifteen years ago, Classic Exhibits made a commitment to sustainable exhibits with ecoSmart Sustainable Displays. Our commitment hasn’t waivered with over 150 eco-friendly islands, inlines, and accessories.