Insider Secrets Behind the Best Trade Show Booths
The secret to designing an award-winning custom trade show booth isn’t complicated. A healthy budget helps, which shouldn’t be surprising. But, all too often, complacent exhibitors with large budgets are no more successful at a trade show than energized exhibitors who have a targeted, well-executed strategy.
Embrace the Magical Middle of Trade Show Exhibits
Trade show exhibitors are uncertain about the future. Their budgets are in flux. Costs continue to increase. And the economy is unstable. They need practical, attractive, and cost-effective trade show exhibits that address their marketing challenges.
Classic Exhibits Chicago? Never Gonna to Happen!
Admittedly, Classic Exhibits isn’t well-known outside the exhibit industry. And that’s OK. We’re committed to a private-label model and dedicated to supporting you with design and build services, purchase and rentals, and unbranded marketing support.
Exhibit Rentals are Bigger, Brighter, and Bolder
Exhibit rentals have gotten bigger, brighter, and bolder. Which is good news for everyone. At Classic Rental Solutions (CRS), our island to inline mix is about 50/50.
This or That — Choosing the Right Trade Show Display
Choosing the right trade show display is rarely straight-forward. Most of the time, you are selecting between two similar but slightly different displays. Sometimes it’s about the price. Other times it’s about a personal design preference. Many times, it comes down to weight and assembly.
Comparing Trade Show Marketing to Other Types of Marketing
The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI.
The Complete Glossary of Trade Shows, Pregnancy, & Childbirth
Ever since my friends had their healthy baby, I’ve had baby brain. So, I present you with my glossary of trade show terms about pregnancy and childbirth!
What’s Orange, Retractable, and 10% Less? Banner Stands!
BannerBug stands are manufactured in the USA and covered by an Unconditional Lifetime Warranty on the hardware. If the product fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.
7 Tips to Selecting Your Next Trade Show Space
Trade show exhibit booth space is assigned based on booth size and show seniority. Location is only one factor in selecting an ideal exhibit booth space Keep some distance between you and your competitors.
Major Auto Shows & Trade Shows in the U.S. (with Tips for Exhibitors)
Explore the largest auto shows and auto trade shows in the U.S. including SEMA, AAPEX, EV expos, and more— with tips to help you stand out.
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Recent Posts
Tech Conferences & Trade Shows: An Exhibitor’s Guide
You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.
Trade Show Attire: What Not to Wear
Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.
Trade Show Material Handling Calculator and Infographic
If you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors. So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space.
Our Exhibit Design Files are Free!
As a designer, how often are you asked to reinvent the wheel while the clock is ticking? What if that pressure had to do with redesigning a kit from Classic’s award-winning Exhibit Design Search? Classic Exhibits has the cure. We will give you, yes give you, free of charge, our model files.
Summer Fun in Portland, OR at Shared Knowledge University
Join us for Shared Knowledge University on August 8-9. Whatever your role — owner, designer, project manager, account executive road warrior, or all five — you are welcome to “share” your love for trade shows.
If Harold Mintz Handed You $1 Million Dollars
If I, Harold Mintz, was your Fairy Godfather and handed you $1 million dollars, what would you do with all that money? Here are some of the responses I got from Classic Distributors.
(4) Exhibit Design Search Tips
Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two.
Your Shared Knowledge April Newsletter
April Fool’s Day Shared Knowledge Newsletter. Starting in April, Classic will have an OLEG option with exhibits shipped in a wood crate. When it arrives, please hand him a sub sandwich.
LED Display Lighting for Trade Shows
What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.
Classic Exhibits — 2024 EXHIBITOR Find It Top 40 Exhibit Producer
This year, Classic Exhibits was honored again as a EXHIBITOR Find It Top 40 Exhibit Producer. We’ve made the list every single year. We’re honored to be included in this distinguished group of exhibit producers.
2024 Portable Modular Awards & People’s Choice Award
You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR
How to Excel at Marketing for Different Types of Events
If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome. The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events.
Rapid Rentals and Quick Ship Displays
Last year, we launched Rapid Rentals: (7) inline designs available in 8-12 days. Your response to these kits has been nothing short of amazing.
40 Eye-Catching Trade Show Booth Design Ideas
Trade show booth design pushes incredible boundaries, especially with new technology. Check out some of our favorite trade show booth ideas.
Why Should You Care about Portable Displays?
Introducing Symphony, our newest portable modular display system. Symphony’s portable modular design allows for unlimited flexibility.