Trade Show Planning: A Step-by-Step Guide
Dive into the essentials of effective trade show planning with this comprehensive guide. Is your team ready for your next trade show?
Booth #339 at EXHIBITORLIVE 2025
Number 339 just happens to be the most highly researched and studied number in our Arabic Numbering System. What you may not know is that Classic Exhibits and “339” have a long and somewhat mysterious relationship. Some think it’s a coincidence. Perhaps even a conspiracy!!
Peek-a-Booth Webcams
Classic Exhibits provides Distributors with live video to review their projects using the Peek-a-Booth webcams. Occasionally, we’re asked about that level of transparency, but we believe it’s important to Classic Distributors (and their clients) to preview their projects. It’s also a reflection of Classic’s Shared Success culture.
Popular Home Trade Shows (& Tips to Stand Out!)
At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.
Trade Show Booth Selection. An Alternate Approach.
EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.
The 40 ft. Inline Exhibit Challenge
Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.
Mirroring Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Download “Rent or Buy” Unbranded Literature
This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.
Amid the LA Fire Devastation, Heartwarming Support
The windswept fires that have consumed Los Angeles over the course of the past 10 days have been devastating. The images you see on TV look like Hollywood special effects. But they’re not.
8 Trade Show Sustainability Solutions for Exhibitors
Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.
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Shared Knowledge University — November 2023
Shared Knowledge University Photos — November 2023
Classic Exhibits Products + Services Summary Sheet
For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.
Are You a Trade Show Gambler?
Ever wonder why so many trade shows are held in Las Vegas. Hint: It’s not because Donny Osmond and Carrot Top are headliners. It’s gambling. The chance to turn $20 into $1000’s, maybe even millions of dollars, is scary seductive.
Custom Trade Show Displays: A Marketing Must-Have
You’re in the market for a custom trade show display. While searching, you may have seen phrases like Custom Trade Show Exhibits, Custom Trade Show Booths, or Custom Trade Show Stands. Is there a difference between an exhibit, a booth, and a stand?
Your Guide to Designing a Custom Trade Show Booth
So, you’re considering a custom trade show exhibit. Start by keeping an open mind about what a “custom trade show exhibit” is. There’s often an assumption that it’s large or expensive or heavy or complicated. And, it can be all of those, but it doesn’t need to be.
Finding My Way into the Trade Show Biz and My First Sales Call
Adventures in the Trade Show Industry with Harold Mintz
Michael Holzer Memorium — 10/28/1983 – 09/20/2023
In Loving Memory of Michael Holzer. Michael Holzer was smart, compassionate, and dedicated to his faith. His perspective on life was unique.
Do You Understand the New and Impulsive B2B Buyer?
I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.
Building a Trade Show Booth: A Professional’s Guide
If there’s one “truism” in trade show marketing, it’s that experience matters and mistakes are costly. You’ll avoid the most common pitfalls by conducting research online, asking questions early and often, and working with a trade show professional.
Save 15% on Symphony and Gravitee Kits
The Simply Spectacular Promotion on Symphony and Gravitee
Trade Show LED Lighting: Bright Ideas & Examples
Light Emitting Diodes (LED) have transformed trade show exhibits. For the better. Not long ago, LED trade show lighting was a luxury, reserved for expensive island displays or tech companies with unlimited budgets. Now, LED lights are everywhere.
Watermelon Seed Spitting Contest and BBQ Potluck
Classic BBQ and Watermelon Seed Spittin’ Contest. It was a summer day like any other… until it wasn’t. So many questions… “I’ve never done this before. How am I supposed to spit?”
My First Seven Months at Classic Exhibits
It’s hard to believe I’ve been with Classic Exhibits for seven months (although I feel like I’ve been here for years). Thankfully, it’s been a smooth transition and everything that I hoped it would be and more!
Summer Savings on ecoSmart Sustainable Inlines and Islands
EcoSmart Summer Savings. Fifteen years ago, Classic Exhibits made a commitment to sustainable exhibits with ecoSmart Sustainable Displays. Our commitment hasn’t waivered with over 150 eco-friendly islands, inlines, and accessories.
Introducing Symphony Backlit Portable Displays
Introducing Symphony Backlit Portable Displays with three elegant 10 ft. and 20 ft. designs: SYK-1050, SYK-1051, and SYK-2039. All include SEG fabric graphics, LED lattice lights, fabric reflector, and portable roto-molded cases with wheels.