Exhibit Planning: The Key to a Successful Trade Show
It’s never too early to start planning. Begin by assigning one person to be in charge of timetables and schedules. Assign another person to draw up the budget and define the marketing goals.
The Jocks, Band Geeks, and Preppies of the Trade Show Industry
Back when I was in high school, there were various cliques and groups. Whether you were a Jock, a Band Geek, a Nerd, a Freak or a Preppie, your group influenced where you sat at lunch and who you hung out with on the weekends.
Trade Show Maestro & the Future of the Event Industry
Whether you’re planning your first 10×10 or managing a national program, this tool gives you instant access to the kind of insights that used to take years to learn… or a lot of money to hire. You’ll find help with budget planning, booth design layouts, crafting compelling RFPs
How to Tame Your Trade Show Costs (and Still Be Wildly Successful)
If you’ve ever asked a New Yorker how to navigate the subway (here’s a handy guide in case you’re interested), their answer likely made your head spin.Trade shows can be the same.
Trend Report: LED Video Wall Panels & Tiles for Trade Shows
Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.
Introducing The Big One! Portable Display
Introducing The Big One! — a lightweight, portable 10 ft. curved display with maximum graphic impact. The engineered aluminum SEG frame is durable, assembles without tools, and packs in Classic’s legendary reusable die-cut foam packaging and roto-molded case w/ wheels.
Building a Better Trade Show Booth – Design and Planning
“Build it and they will come”– This phrase should be your mantra when designing your trade show booth. With a carefully designed booth, you stand a much better chance of attracting potential clients, making sales, gathering contacts, and generally spreading the word about your company. Think of your booth as a microcosm of your business.
Insider Secrets Behind the Best Trade Show Booths
The secret to designing an award-winning custom trade show booth isn’t complicated. A healthy budget helps, which shouldn’t be surprising. But, all too often, complacent exhibitors with large budgets are no more successful at a trade show than energized exhibitors who have a targeted, well-executed strategy.
Embrace the Magical Middle of Trade Show Exhibits
Trade show exhibitors are uncertain about the future. Their budgets are in flux. Costs continue to increase. And the economy is unstable. They need practical, attractive, and cost-effective trade show exhibits that address their marketing challenges.
Classic Exhibits Chicago? Never Gonna to Happen!
Admittedly, Classic Exhibits isn’t well-known outside the exhibit industry. And that’s OK. We’re committed to a private-label model and dedicated to supporting you with design and build services, purchase and rentals, and unbranded marketing support.
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Recent Posts
Apparel Trade Shows: Top Events and Display Tips
Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike.
Rental Island Exhibits with Round Hanging Signs
Big round hanging signs will always attract crowds, like bees to nectar. The rental island designs RE-9196, RE-9197, and RE-9198 all have round hanging signs but in three variations. From a straightforward 16 ft. diameter sign to 16 ft. circles inset with a 12 ft. flat or 3D signs.
Travel Expo Success: Prep and Exhibit Design Tips
Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills.
Letter from Jim Shelman, GM of Classic Rental Solutions
In this post, Jim Shelman, the GM of Classic Rental Solutions, shares details about their sales growth. To keep up with the growth, CRS has added staff, significantly increased its inventory, and streamlined its internal processes. CRS currently has 25 FT employees handling orders from Classic Distributor Partners.
ESCA & EDPA Booth Stand Sustainability Guidelines — Part 1
Recently, the Exhibition Services and Contractors Association (ESCA) and the Experiential Designers and Producers Association (EDPA) released a comprehensive report called the Sustainability Guidance for Exhibition Stand Construction. You can read the full document as a flipping book.
What Does Portable Modular Really Mean?
The term “portable modular” is a slippery term. Probably 80-90% of the displays described as “portable modular” are rarely both. Those with both features are often compromised by complexity, poor quality, or the availability of accessories.
What Motivates Trade Show B2B Buyers to Buy
Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.
8 Display Stand Options to Showcase Your Products
When it comes to custom display stands, there’s no one-size-fits-all solution. Some exhibitors want counters, tables, and shelves on the trade show aisle, while others encourage attendees to enter the booth space by offering comfortable seating and demo stations.
The Power of Sensory Marketing at Trade Shows
When it comes to smells, tastes, sounds, and all of our senses, we are driven by memories and primal instincts. Sensory marketing is a powerful tool for all types of events —whether it’s a trade show, supermarket, concert, or sporting event.
Three Rental Island Exhibits with Meeting Space
When you think of navigating a trade show, the words “chaos” and “exhausting” often come to mind. Those two or three days on the show floor can be challenging for attendees which is why more and more exhibitors are creating casual, relaxing environments for attendees within their booth space.
Trade Show Supplies Every Exhibitor Needs
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy.
Mastering Event Booths: Ideas and Tips for Success
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific.
Join Us for an Exhibit Design Search Webinar
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
Designing a Booth Banner to Attract Visitors
A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners.
After 30 Years in the Exhibit Industry — Kevin Carty
On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.