Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trade Show Booth Layout: Ideas That Boost Traffic

Trade Show Booth Layout: Ideas That Boost Traffic

Let’s start by clarifying the difference between a trade show booth layout and booth regulations. The former is all about design. The latter is about the specific trade show guidelines. For example, this page summaries the most common trade show regulations in North America, which differ from trade show regulations in Europe and Asia. Knowing them, even on a basic level, prevents being “asked”...

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Trade Show Product Displays Including Stands, Shelves, & Setup Ideas

Trade Show Product Displays Including Stands, Shelves, & Setup Ideas

For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.

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Island Booth Solutions for 360° Trade Show Impact

Island Booth Solutions for 360° Trade Show Impact

At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent. 

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Recent Posts

Saying the “S” Word Outloud (Sustainability)

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.

33 Big Trade Shows in North America (2025)

November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!

Summit Graphics PDX — Video Walking Tour

Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.

BannerBug USA Banner Stands are in EDS

Many of you are familiar with BannerBug, but for those who are not, BannerBug stands are 100% manufactured in the USA and are covered by an Unconditional Lifetime Warranty on the hardware. If it fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.

Crazy Fall Season for Classic Rental Solutions

Thank you for a CRAZY FALL SEASON. We’ve had strong sales, including a record number of AMAZING custom projects. The rental division, Classic Rental Solutions (CRS), saw the largest surge. And that’s not surprising. Exhibit rentals are growing at Classic and throughout the industry.

Sustainability Guidelines Report or Root Canal Surgery

Sustainability is an important topic at Classic Exhibits and to our industry. However, to many folks, if given the choice between reading a report about “green” exhibit practices or getting a root canal without Novocain, they would choose root canal every time.

Apparel Trade Shows: Top Events and Display Tips

Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike.

Rental Island Exhibits with Round Hanging Signs

Big round hanging signs will always attract crowds, like bees to nectar. The rental island designs RE-9196, RE-9197, and RE-9198 all have round hanging signs but in three variations. From a straightforward 16 ft. diameter sign to 16 ft. circles inset with a 12 ft. flat or 3D signs. 

Travel Expo Success: Prep and Exhibit Design Tips

Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills.

Letter from Jim Shelman, GM of Classic Rental Solutions

In this post, Jim Shelman, the GM of Classic Rental Solutions, shares details about their sales growth. To keep up with the growth, CRS has added staff, significantly increased its inventory, and streamlined its internal processes. CRS currently has 25 FT employees handling orders from Classic Distributor Partners.

ESCA & EDPA Booth Stand Sustainability Guidelines — Part 1

Recently, the Exhibition Services and Contractors Association (ESCA) and the Experiential Designers and Producers Association (EDPA) released a comprehensive report called the Sustainability Guidance for Exhibition Stand Construction. You can read the full document as a flipping book.

What Does Portable Modular Really Mean?

The term “portable modular” is a slippery term. Probably 80-90% of the displays described as “portable modular” are rarely both. Those with both features are often compromised by complexity, poor quality, or the availability of accessories.