Comparing Trade Show Marketing to Other Types of Marketing
The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI.
The Complete Glossary of Trade Shows, Pregnancy, & Childbirth
Ever since my friends had their healthy baby, I’ve had baby brain. So, I present you with my glossary of trade show terms about pregnancy and childbirth!
What’s Orange, Retractable, and 10% Less? Banner Stands!
BannerBug stands are manufactured in the USA and covered by an Unconditional Lifetime Warranty on the hardware. If the product fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.
7 Tips to Selecting Your Next Trade Show Space
Trade show exhibit booth space is assigned based on booth size and show seniority. Location is only one factor in selecting an ideal exhibit booth space Keep some distance between you and your competitors.
Major Auto Shows & Trade Shows in the U.S. (with Tips for Exhibitors)
Explore the largest auto shows and auto trade shows in the U.S. including SEMA, AAPEX, EV expos, and more— with tips to help you stand out.
How to Design a Trade Show Floor Plan
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
Top HVAC Trade Shows, Trends, & Booth Strategies
Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies
What Sasquatch Can Teach Us about Trade Show Marketing
Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.
Symphony Portable Display Fashion Show (w/ AI Commentary)
“The Symphony Portable Display isn’t just a display; it’s an experience. It’s about presenting your brand with polish, professionalism, and undeniable flair. It’s about creating a memorable impression that resonates long after the show is over.
Classic Exhibits and the Experiential Marketing Summit
Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...
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Join Us for an Exhibit Design Search Webinar
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
Designing a Booth Banner to Attract Visitors
A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners.
After 30 Years in the Exhibit Industry — Kevin Carty
On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.
Join Us at Connect Marketplace in Milwaukee, WI
Are you headed to Connect Marketplace 2024 in Milwaukee, WI? We’ll be there too! Look for Classic Exhibits in the show hall. We’ll be featuring a Symphony Portable Display, along with messaging about our private-label services to exhibit and event companies.
The Symphony Portable Display Tour
We designed a Traveling Symphony Display. Actually two, which are available by request from Gina Porcaro or Harold Mintz. These show how Symphony assembles, how accessories connect, and how the floating graphic attaches. The single and double-sided version packs in one roto-molded case.
Finding & Working With a Trade Show Booth Designer
Find a trade show booth designer to help you navigate the complexities of creating an effective exhibit. Trade show booth designers are creative professionals who specialize in designing the booths that companies use at trade shows.
ECA Legislative Action Day
ECA Legislative Action Day on May 30 did not disappoint! I must commend the Exhibitions & Conferences Alliance (ECA) team for their flawless execution of this day on The Hill. We couldn’t have done this without you!
Tech Conferences & Trade Shows: An Exhibitor’s Guide
You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.
Trade Show Attire: What Not to Wear
Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.
Our Exhibit Design Files are Free!
As a designer, how often are you asked to reinvent the wheel while the clock is ticking? What if that pressure had to do with redesigning a kit from Classic’s award-winning Exhibit Design Search? Classic Exhibits has the cure. We will give you, yes give you, free of charge, our model files.
Summer Fun in Portland, OR at Shared Knowledge University
Join us for Shared Knowledge University on August 8-9. Whatever your role — owner, designer, project manager, account executive road warrior, or all five — you are welcome to “share” your love for trade shows.
If Harold Mintz Handed You $1 Million Dollars
If I, Harold Mintz, was your Fairy Godfather and handed you $1 million dollars, what would you do with all that money? Here are some of the responses I got from Classic Distributors.
(4) Exhibit Design Search Tips
Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two.
Your Shared Knowledge April Newsletter
April Fool’s Day Shared Knowledge Newsletter. Starting in April, Classic will have an OLEG option with exhibits shipped in a wood crate. When it arrives, please hand him a sub sandwich.
LED Display Lighting for Trade Shows
What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.