Top 5 Fallacies About Trade Show Exhibit Rentals
Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.
Your Trade Show Booth Staff Needs HELP!
This shouldn’t surprise you. You know your staff sucks. They are lazy. They don’t know the products. They look like hell after Day 1. And, worst of all, they don’t have a clue why they’re there. Yet, you tolerate it show after show. Why? There shouldn’t be any reason why your staff isn’t spectacular. It’s time to put on your adult pants and do it right.
Top Technology Trade Shows and Exhibit Setup Tips
Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.
Hybrid Booth Layout Tips for Hardware & Software
In the days of yore, trade show exhibits were simple: graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.
Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Home and Garden Trade Show Ideas & More!
Home and Garden Trade Show Ideas & More!