Should a Custom Exhibit House Care about Portable and Modular Displays?

by Mel White | Apr 27, 2022 | Mel White, Trade Show Exhibit Tips

I can’t say I’ve ever heard that exact phrase, but I’ve heard many variations over the years. They include, “It’s my job to keep the saws turning.” Or, “We can’t be bothered with any job less than $100,000.” Or my favorite, “Why would I want to sell a $20,000 portable modular display when I could sell a $250,000 custom exhibit?”