You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies
Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.
Everything you need to know about trade show graphics, from design to printing. Stand out with high-quality, eye-catching graphic design!
Successful Installation & Dismantle Planning ahead will save you time and money on your next setup. More often than not, preventable snags slow down installations on the show floor. Here’s a list of ten tips that will help avoid those common obstacles that can waste time and drive labor costs through the roof. As you’ll see, there’s a theme here — PLAN AHEAD . . . and you’ll probably come in under budget!
At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.