Trade Show Graphics 101: How to Make Your Mark
Everything you need to know about trade show graphics, from design to printing. Stand out with high-quality, eye-catching graphic design!
Everything you need to know about trade show graphics, from design to printing. Stand out with high-quality, eye-catching graphic design!
At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills.
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy.
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.