We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.
Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.
We all love working with an informed client about trade shows and trade show marketing. They ask our advice. We give it. Sometimes we state facts. Sometimes we offer opinions. And sometimes, we should send them to an expert.
Trade show exhibitors and Game of Throne characters have a lot in common. See which character you resemble as an exhibitor in this entertaining blog post. So, sit back and contemplate who you are, or rather, who you want to be and see if this makes sense — unlike the ending to GoT.
Many exhibitors are guilty of two self-inflicted mistakes when it comes to trade shows. They don’t have a comprehensive sales and marketing strategy, and they don’t manage their trade show costs before, during, and after the event. Let’s change that.
We all recognize this scene from Seinfeld: The rental car desk. The banter between Jerry and Elaine. And the snide, indifferent response from the rental car agent. We’ve all experienced this poor customer service from an overbooked flight, a missed service appointment, or a bait and switch on an advertised product.