Over the past several months, Kevin Schuhl, a Classic Exhibits designer, has perfected 360° “Fly-Through” videos of Gravitee One-Step islands. It hasn’t been easy, but the results are truly remarkable.
I’m often asked, “Are trade shows are relevant?” Is there a future for industry trade shows? Do Millennials, or Gen Xer’s, or heck, even Baby Boomers, still want to attend them? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones? In some ways, it seems a little old-fashion, as if video, live chat, online meeting spaces, and websites were never invented. So I understand, a little.
This email blast hit my mailbox today from AboveAll Advertising. Frankly, I don’t know much about them, but they are promoting a charging tower, and for purely selfish reasons, I wanted to know more about their charging solutions. However, everything about this ad annoyed me. And I mean everything. Well, to be fair, they did know the difference between “a while” and “awhile” (which can be tricky) but didn’t realize that the phrase requires a preposition — “for a while.”
Now is your chance to order Gravitee One-Step Showroom Sample kits at amazing prices. These kits are perfect for showing how Gravitee assembles without tools or loose parts. The showroom kits come with both an SEG and direct print graphic and corner connectors. Seeing is Believing with Gravitee. The only modular wall system engineered specifically for North American Shows.
Recently, I asked Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, about her strategy of personal branding. From the photos, you can tell it’s distinctive, creative, and memorable. It’s also genuine as you’ll discover in this delightful interview.
It’s a New Year and time for resolutions. This year, my #1 resolution is to do a better job of communicating Classic Exhibits’ custom and custom modular capabilities. That way, I don’t have to kill you when you visit our shop and say, “Oh, I didn’t know you did that!”