I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.
Rising Drayage and Material Handling Costs. If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this line three weeks ago while attending a material handling session by Amanda Helgemoe from NuVista and Sue Huff from Medtronics at a conference.
We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.