The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?
Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.
It’s January. The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI. And, no matter how much we coach them, there’s always a few marketing managers who just don’t get it. They buy cheap, basic displays, don’t do any pre-show marketing, bring the wrong staff, and then take a cavalier approach to show leads. Their results suck and they wonder why.
By Al Mercuro, Senior Account Director, Genesis Exhibits What is Build and Burn? In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used....