Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.
Thank you for a CRAZY FALL SEASON. We’ve had strong sales, including a record number of AMAZING custom projects. The rental division, Classic Rental Solutions (CRS), saw the largest surge. And that’s not surprising. Exhibit rentals are growing at Classic and throughout the industry.
Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.
As a designer, how often are you asked to reinvent the wheel while the clock is ticking? What if that pressure had to do with redesigning a kit from Classic’s award-winning Exhibit Design Search? Classic Exhibits has the cure. We will give you, yes give you, free of charge, our model files.
We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.
If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.