Trade Show TalesBlog

100 Trends to Watch in 2015 from JWT Intelligence

March 14th, 2015 COMMENTS

As a faithful reader of the Trade Show Tales blog, you’ve probably wondered, “Why hasn’t Classic posted the link to the annual JWT Intelligence Trends Watch?” Perhaps, the Brogawear trend scared me just a little (yep, yoga-wear for men).


Did you know that millennials are drinking less alcohol than their parents? Or that South Korea may be the next epicenter of cosmetics? Or that Me Branding reflects the next wave in personalization? Or that the tin can has suddenly become hip again as upscale packaging? Lots more, including Bone Broth, the New Hot Beverage. Yikes.


According to JWT Intelligence, “In our ninth annual forecast of trends for the near future, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.”

  • Immersive Experiences
  • Do You Speak Visual?
  • The Age of Impatience
  • Mobile As a Gateway to Opportunity
  • Telepathic Technology
  • The End of Anonymity
  • Raging Against the Machine
  • Remixing Tradition
  • Proudly Imperfect
  • Mindful Living

Read more:


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


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