Trade Show TalesBlog

Archive for January 30th, 2012

The Great “Classic” Tradeshow Wall

January 30th, 2012 COMMENTS

Classic’s Great Tradeshow Wall

Sometime you just gotta take a flyer and throw it out there. If it sticks, it sticks. Jeffrey D. Brown has created an intriguing concept called The Tradeshow Wall, based on his success with The Guitar Wall. It’s part advertising, part resource center, part artwork. And, of course, it’s 100 percent unique.

We agreed to participate in the original free wall. Then after seeing it, we took the next step and had Jeff create a Classic Great Tradeshow Wall that includes images from Classic Exhibits, ClassicMODUL, and Classic Rentals. I like it.

FAQ’s from Jeff’s website:

Q: What’s the purpose of The Tradeshow Wall?

First, of course… is to do good… and do it well. Moreover, our goal is to create a highly recognizable, iconic site that is both an engaging and efficient referral resource for visitors, AND an effective and measurable marketing vehicle for Wall spaceholders fueled by a unique combination of simplicity and creativity… all in one sentence.

Q: Does it cost anything?

Well, that’s the good news. We’re giving away Wall spaces on a first come, first served basis (but we have a lot of Wall space to give away and don’t expect to run out anytime soon.) So the answer is NO… but, YES if you want to spend a little… like for high-quality custom professional (and creative) artwork for your wall space, or an Optional (but not necessary) Wall Space Management Account. Of course, now you can add more or bigger wall spaces beyond your free space or rent premium, top-row Wall spaces…or possibly your own… yes, your own Great Tradeshow Wall. But otherwise… NO.

Q: What’s the benefit of having a free Wall space on The Tradeshow Wall?

Well, let’s start with the low hanging fruit… it’s FREE. So that means ROI is relatively easy to achieve. Meaning that if you got one (1) new prospective, potential, reasonably qualified visitor to your landing page or website… you’re, as we say… ahead of the game. And then we can extrapolate from there.

Q: Who will visit The Tradeshow Wall and how will they know about it?

That’s an easy one. You may know that ten (10) years ago we started an odd little website called Tradeshow Blues… and a few other properties. Along the way we’ve connected with hundreds of thousands of tradeshow and event enthusiasts (Who would have thought?). We’ll start there… and throw in our social media reach, some email, a few strategic placements… and probably some measured yelling where appropriate.

Q: How do you know this Wall concept works?

Well, we’ve had well over a million (1,000,000) visitors to The Guitar Wall which has generated hundreds of thousands of referrals to our spaceholders’ sites and landing pages… for starters.

Take a few minutes to explore Classic’s wall. And let us know what you think. Cheers!

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or