Trade Show TalesBlog

Word on the Street — March 29th thru April 2nd

April 3rd, 2010 COMMENTS

Word on the Street by Kevin Carty

It’s Evolution Baby!

Not only is it a great song 🙂 . . . but it’s a living philosophy at Classic. As a company, if you fail to evolve or fail to take chances then you stop giving people a reason to turn to you for solutions.

For example, we have reinvented our very first hybrid exhibits — the VK-1001, VK-1002, etc. You can see the first wave in Design Monday this week. We’ve made three significant changes. Two are construction related and one is graphics. And, for those of you who are wondering, the price includes ALL the graphics: dye-sub and direct print alike. As well as all the monitor mounts.

But back to the changes:

Segue Hybrid Trade Show Displays

Segue Hybrid Trade Show Displays

Change #1: We have re-engineered the uprights. Gone is the Q 914, a larger square profile, and in is the S 44, a smaller but still structurally solid upright. The smaller profile means less weight and a kit that can (and should) be packed in portable roto-molded cases with wheels.

Change #2: Like the Perfect 10, Magellan, and Sacagawea, the new kits are primarily “knob assembly.” That means less assembly time and much happier customers and much sadder show contractors. I want to cry for them but the tears just won’t come.

Change #3: Silicone Edge Graphics (SEG). To our knowledge, these are the VERY FIRST SEG hybrid exhibit kits in the exhibit industry. Going forward, any hybrid kit, lightbox, or island primarily using SEG technology will go by the name Visionary Designs “Segue.”  I’m sure I don’t have to explain the name, but I can’t help myself. Seg for SEG and Segue for the seamless transition we’re seeing in trade show graphics. Anyone who attended EXHIBITOR saw the proliferation of SEG profiles and applications. Change is coming and it’s coming quickly. Fortunately for Classic and ClassicMODUL, we have over 10 SEG profiles and can bend many of them (unlike our competitors). However, if you want to use Velcro on these kits, just let us know. It’s an easy switch.

Oh yes, one more minor but aesthetically interesting change. We have modified several of the previous “flat” designs to a gentle curve. Looks nice! Adds a really dimension to the standard units.

Lastly . . . take a look at the new, sleeker designed base plates. Pretty nice huh?

To download a PDF showing many of the new SEG profiles, click on this link:  TSP Sheet.

I would love to hear your thoughts and feedback on the new look Segue VK kits. Send me an email or leave a comment.

Be well and Happy Easter

–Kevin Carty

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