Trade Show TalesBlog

Let’s take a quick and entertaining quiz:

Question:  What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer:  A10.

Question: What do you dislike most about the A10?
Answer:  The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.

Final Question:  How much would you love us if we eliminated that annoying tension screw?
Final Answer:  I WOULD LOVE CLASSIC A LOT, A LOT, A LOT!!

Effective immediately, the annoying plastic screw is gone . . . unless you want it for an island display. We have replaced it with a clear plastic knob that requires neither tools nor spare change. We have black version as well, but if you want the black knob you’ll have to request it. Our default choice will be the clear one unless you tell us otherwise. Should you want to order replacement knobs for your current A10’s, they are available at $2 retail per knob. Contact Customer Service for details.

Why did it take us so long? Fair question. It was not for a lack of trying. On and off for nearly three years, we searched North America and Europe for an off-the-shelf knob with the correct thread and knob head. About six months ago, we finally found one in the Netherlands but at a price, even buying in bulk, that would have made gold a better investment. So, we did the honorable thing. We bit the plastic bullet, designed a custom knob, and paid for a mold.

Yes, it’s a small change but an important one. One more incremental improvement at Classic made with you and your customers in mind. Now you no longer have to borrow a dime on the trade show floor or request a screw driver from the labor pool (and get hit with a four hour minimum).

Now, say it with me, “I Love the knob. I Love Classic.” Thanks. That’s very sweet.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

Tags: a10, knob, Magellan, Perfect 10, Sacagawea, Visionary Designs

This entry was posted on Tuesday, February 23rd, 2010 at 10:19 am and is filed under Classic Exhibit Systems, Mel White. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.