Trade Show TalesBlog

Lowell Nickens, ShopforExhibits.com, Guest Posting

Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0 “The Receivables Trade Show,”  sponsored by InsideARM.com. I’d heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such an edgy concept.

After doing a quick Google search, I quickly learned that there were a few big players spending big bucks, such as Ziff Davis Enterprise, who I figured must know something that I didn’t or why would they be so involved. So I continued to search and contemplate what I was seeing.

With the domination of electronics at every level of our society, it comes as no surprise that somebody had to make the effort to see if virtual trade shows would work — at some level! But does it really stand a chance? Well, at least some of the evidence certainly suggests that it might, so consider this: (more…)