Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Designing a Booth Banner to Attract Visitors

Designing a Booth Banner to Attract Visitors

A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners. 

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After 30 Years in the Exhibit Industry — Kevin Carty

After 30 Years in the Exhibit Industry — Kevin Carty

On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.

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Recent Posts

Classic Exhibits Products + Services Summary Sheet

For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.

Are You a Trade Show Gambler?

Ever wonder why so many trade shows are held in Las Vegas. Hint:  It’s not because Donny Osmond and Carrot Top are headliners. It’s gambling. The chance to turn $20 into $1000’s, maybe even millions of dollars, is scary seductive.

Custom Trade Show Displays: A Marketing Must-Have

You’re in the market for a custom trade show display. While searching, you may have seen phrases like Custom Trade Show Exhibits, Custom Trade Show Booths, or  Custom Trade Show Stands. Is there a difference between an exhibit, a booth, and a stand?

Your Guide to Designing a Custom Trade Show Booth

So, you’re considering a custom trade show exhibit. Start by keeping an open mind about what a “custom trade show exhibit” is. There’s often an assumption that it’s large or expensive or heavy or complicated. And, it can be all of those, but it doesn’t need to be.

Building a Trade Show Booth: A Professional’s Guide

If there’s one “truism” in trade show marketing, it’s that experience matters and mistakes are costly. You’ll avoid the most common pitfalls by conducting research online, asking questions early and often, and working with a trade show professional.

Trade Show LED Lighting: Bright Ideas & Examples

Light Emitting Diodes (LED) have transformed trade show exhibits. For the better. Not long ago, LED trade show lighting was a luxury, reserved for expensive island displays or tech companies with unlimited budgets. Now, LED lights are everywhere.

Watermelon Seed Spitting Contest and BBQ Potluck

Classic BBQ and Watermelon Seed Spittin’ Contest. It was a summer day like any other… until it wasn’t. So many questions… “I’ve never done this before. How am I supposed to spit?”

My First Seven Months at Classic Exhibits

It’s hard to believe I’ve been with Classic Exhibits for seven months (although I feel like I’ve been here for years). Thankfully, it’s been a smooth transition and everything that I hoped it would be and more!

Summer Savings on ecoSmart Sustainable Inlines and Islands

EcoSmart Summer Savings. Fifteen years ago, Classic Exhibits made a commitment to sustainable exhibits with ecoSmart Sustainable Displays. Our commitment hasn’t waivered with over 150 eco-friendly islands, inlines, and accessories.

Introducing Symphony Backlit Portable Displays

Introducing Symphony Backlit Portable Displays with three elegant 10 ft. and 20 ft. designs: SYK-1050, SYK-1051, and SYK-2039. All include SEG fabric graphics, LED lattice lights, fabric reflector, and portable roto-molded cases with wheels.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.